Director of Creative Services / Marketing

NBC Universal   •  

Phoenix, AZ

Industry: Media

  •  

Not Specified years

Posted 48 days ago

Responsibilities

Telemundo Arizona is looking for a Director of Creative Services/ Marketing to take a leading role in creating, planning and executing local marketing/branding/promotional/sales initiatives. The ideal candidate will directly work with and report to the President/GM of the Telemundo Arizona stations and have a “dotted” line to the EVP of Marketing for NBC local stations.

•Create, produce, edit and execute exceptional marketing/branding/promotional campaigns that will serve as the foundation in the overall image of the station.
•Develop a communication and operational systematic workflow within the station.
•Locally produce, communicate and oversee marketing plans and initiatives.
• Strategize and coordinate local station campaigns, supporting the Station, Station Group, Network initiatives, local events and specials.
•Serve as the communication liaison between all departments within the station, Network and the Station group in regards to all aspects of local marketing initiatives.
•Create, produce and execute, result driven, promotional tactics and campaigns specifically tailored to grow audience share. These tactics include publicity stunts, contests, sweepstakes, grassroots campaigns, internal synergies, product placement and pure promotional "one off" partnerships.
•Create, produce, execute and attend local marketing events.
•Assist local national/local sales team teams to develop and strengthen sponsorship opportunities (NTR) and strategic sales initiatives.
•Work closely with GM, research director and sales managers to facilitate relevant market information to create exceptional marketing strategies that are in-line with station initiatives.
•Develop and distribute key creative collateral and material for “out-of-home” branding and marketing campaigns.
•Work with Finance teams to steward budgets for individual marketing initiatives. (Media buys, trades, campaigns, premiums, etc.)
•Establish, manage and grow relationships/partnerships with local vendors to maximize ROI with concerning paid/barter with other media streams.
•The Director of Creative Services must be able to present marketing plans, ideas, suggestions and key marketing initiatives internally and externally to other business leaders, Network and Sr. Leadership.
•Overlook the Production Department comprised of 3 employees.

Qualifications/Requirements

•Bachelor’s degree.
•Strong understanding of consumer marketing.
•Working knowledge of media buying and strategies.
•Strong understanding of US Hispanic and/or Multicultural/Ethnic consumers.
•Experience with Microsoft Office, PowerPoint, Excel, Word, and Photoshop.
•Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
•Must be willing to work in the Phoenix, AZ area.
•Must have unrestricted work authorization to work in the United States
•Must be 18 years or older Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
•Must be willing to work evenings and weekends, flexible schedule.
•Must be hands on.
•Must be willing to travel frequently between Phoenix and Tucson in addition to other places as necessary.

Desired Characteristics

•Bachelor’s degree in Marketing or similar field.
•Minimum 5 years’ experience in Marketing roles.
•Proficient in Spanish.
•Strong presentation skills.
•Shows leadership qualities in executing a project to fruition.
•Strong time/project management skills.
•Ability to work efficiently and prioritize in order to meet deadlines and budgets.
•Highly organized with strong attention to detail.
•Excellent interpersonal skills with the ability to work independently or as part of a collaborative.

47604BR