Director of Content Marketing

Callfire   •  

Santa Monica, CA

Industry: Telecommunications

  •  

5 - 7 years

Posted 176 days ago

This job is no longer available.

Responsibilities

  • You'll create and lead our content development and syndication strategy. This includes owning the budget, and managing our content platform, in terms of structure, aesthetics, and tools.
  • Leverage market data to develop content themes/topics and execute a plan to develop the assets that best aligns to EZ Texting’s customer buying cycle.
  • Establish work flow for requesting, creating, editing, publishing, and retiring content.
  • On a daily, weekly, and monthly basis, you'll manage our content flow, to ensure that both deadlines and high-quality standards are met.
  • You'll ensure our content is on-brand. You'll edit for consistency in tone, comply with SEO best practices, and collaborate with Design to create assets that bring our content to life.
  • You'll contribute editorial content for EZ Texting blog and external publications.
  • You'll conduct and publish education industry research reports.
  • Develop and manage an external team of content contributors, writers, and consultants.
  • Comprehensive and ongoing measurement of the performance of individual pieces of content and the overall content program.
  • You'll also interview our key customers, partners, and influencers as well as industry experts, to source content and develop stories that truly engage our readers.

Required Skills

  • Bachelor’s degree in Journalism, Communications, Marketing or comparable field including Digital Marketing required.
  • You have 5+ years’ experience in a content marketing or editorial role, either at a media organization or content team in a consumer-facing company.
  • You have a proven track record of building content strategy and content organizations to accomplish business goals.
  • You're a seasoned leader, while also being a team player. You have solid experience in hiring and leading a team to deliver upon high-quality standards, though you expect to roll up your sleeves and be involved in the process, as well.
  • You have excellent written and verbal communication skills.
  • You have meticulous attention to detail and top-notch spelling, grammar, proofreading and editing skills.
  • Key content marketing skills, including: editorial, strategic planning, project management, analytical.
  • Clear articulation of the business goal behind the creation of a piece (or series) of content.

Benefits

  • Fully paid medical, vision, dental and life insurance
  • 401(k) Plan
  • Paid vacation
  • Unlimited sick leave
  • Fully stocked kitchens
  • And many more additional perks…