You'll create and lead our content development and syndication strategy. This includes owning the budget, and managing our content platform, in terms of structure, aesthetics, and tools.
Leverage market data to develop content themes/topics and execute a plan to develop the assets that best aligns to EZ Texting’s customer buying cycle.
Establish work flow for requesting, creating, editing, publishing, and retiring content.
On a daily, weekly, and monthly basis, you'll manage our content flow, to ensure that both deadlines and high-quality standards are met.
You'll ensure our content is on-brand. You'll edit for consistency in tone, comply with SEO best practices, and collaborate with Design to create assets that bring our content to life.
You'll contribute editorial content for EZ Texting blog and external publications.
You'll conduct and publish education industry research reports.
Develop and manage an external team of content contributors, writers, and consultants.
Comprehensive and ongoing measurement of the performance of individual pieces of content and the overall content program.
You'll also interview our key customers, partners, and influencers as well as industry experts, to source content and develop stories that truly engage our readers.
Bachelor’s degree in Journalism, Communications, Marketing or comparable field including Digital Marketing required.
You have 5+ years’ experience in a content marketing or editorial role, either at a media organization or content team in a consumer-facing company.
You have a proven track record of building content strategy and content organizations to accomplish business goals.
You're a seasoned leader, while also being a team player. You have solid experience in hiring and leading a team to deliver upon high-quality standards, though you expect to roll up your sleeves and be involved in the process, as well.
You have excellent written and verbal communication skills.
You have meticulous attention to detail and top-notch spelling, grammar, proofreading and editing skills.