Core Experience is focused on making TripAdvisor a habit for our travelers. Helping the people who come to TripAdvisor find and become part of a community of travelers with similar interests is a key Mission for us. The team focuses on growing membership as well as bringing travelers a personalized travel journey.
CoreX is hiring a Director of Core Experience Advertising Analytics to lead our Brand Marketing (buy side) and Media Business (sell side). This role will be responsible for full funnel analysis and measurement of our brand marketing. The leader will drive the understanding of the impact of awareness, consideration, and the bottom of the funnel. Identify what is working, what is not, and where we have new opportunities. They will be responsible for building extremely strong relationships with our agency, maximizing their analytics knowledge and helping them deliver impactful results back to the business. Overall they will be a thought partner to maximize the impact of our brand strategy.
On the sell side, this role will lead audience development, reporting, and analysis. It will own our data products: what do we need pre, during and post sales. They will lead the data strategies to maximizing our Media business and drive contextual, relevant ads to our consumers.
What you'll do:
What you bring to the team:
Excellent analytical skills including problem-solving, attention to detail and clear communication of complex results.