$200K - $250K(Ladders Estimates)
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.
This position presents an opportunity to market a rapidly-growing segment of the entertainment industry, with the backing of one of the world's largest entertainment conglomerates.
As the chosen candidate, you'll lead an innovative, fast growing business unit focused on revolutionizing paid social and digital display media planning and buying, in the context of a multi-channel data driven approach. We are looking for an innovator who understands digital marketing, paid media, and technology. You'll identify business objectives and corresponding media solutions resulting in engagement, consideration and conversion among our clients' target audiences.
You'll also lead digital media efforts for our clients to build innovative media campaigns. This senior position will report to the VP of media and partner with experienced digital marketers on the client side, including VPs, Directors, and Sr. Managers, to develop profitable performance-based marketing campaigns. Responsibilities include leadership for end-to-end digital marketing program strategy, development, and management for clients as well as SME for business development and product/service roadmap.
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
Valid Through: 2019-9-16