Works under General Direction. Does not manage others. Provides strategic thought leadership at a business unit level. Works with marketing and business partners to identify marketing program strategies and to develop and execute integrated marketing campaigns aligned with specific business unit needs. Consults with senior marketing, business and partner(s) to develop, create and execute Business Unit marketing strategies. Accountable for content development based on key marketing strategy messaging. General Direction: Establishes procedures for attaining specific goals and objectives in a broad area of work. Generally final results are reviewed. (Typically applies to a manager or expert/top level professional.)
Primary Job Duties & Responsibilities
Campaign Execution/ Mgmt.: Consult with and works collaboratively with marketing partner(s), assigned business partner(s) and enterprise partners to create and execute more complex integrated marketing campaigns aligned to specific business needs. Responsible for managing content development (design, written, multimedia) for assigned campaigns to ensure that campaign objectives are met; shepherds material through the review/approval process. Executes more complex traditional marketing tactics such as email, ecards, webinars, newsletters, sell sheets, brochures; and digital marketing such as video, social and web for assigned campaigns. Monitor and analyze the effectiveness of more complex campaigns and adjusts tactics as appropriate. Tracks results and conducts post-campaign ROI analysis and reporting. Recommends adjustments to tactics. Able to demonstrate how each marketing campaign ties back to marketing and business strategies for each campaign. Reviews and analyzes research on business and consumer insights on more complex marketing campaigns and develops recommendations on the directions of the marketing campaigns and content development. Responsible for ongoing maintenance/refresh of campaign content and tactics on more complex campaigns. Supports agency and industry events by executing marketing components and contributing to key message development. May provide project management leadership. Has advanced knowledge of established processes, approvals and best practices. Collaboration: Works closely with marketing and business partners to understand business priorities and objectives. Partner with functional business partners ( Product, Distribution and Marketing) in implementing new marketing approaches. Consults on more complex marketing related requests, tasks and activities and makes recommendations based on the business objectives. Collaborates with Enterprise partners on brainstorming more complicated owned, earned and paid tactics associated with all initiatives. Consults with the field staff regarding the effective use of the campaign material/tactics to enable the sales process. Project Management: Acts as Project Manager and takes the lead on the more complex projects and campaigns. Accountable for follow up and follow through of all facets of integrated marketing campaign tactics. Leadership: Stays attuned to relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences. Partners with Enterprise to bring innovative thought leadership to the business by staying abreast of new marketing concepts, tools and technology and integrating them into the campaign development. As a senior member of the team will take a leadership role in mentoring/coaching new and junior level employees. Other duties as assigned.
Minimum of 6 years of experience in marketing related field. Minimum of 6 years of experiencesupporting the management of integrated campaigns. General knowledge of all facets of owned, earned and paid tactics. Thorough knowledge of content writing and tools. Thorough knowledge of multifunctional areas such as: digital execution, promotion, advertising, research, competitive analysis, communications, brand management, website management.
Education, Work Experience & Knowledge
Typically 7+ years of experience in marketing generalist role. Demonstrated leadership capabilities. General knowledge of the Property Casualty insurance or related field. Experience in the Financial Services/Insurance Industry or 3rd Party Distribution model preferred. General knowledge of the business financial drivers, structure and operations. General Knowledge: Possesses sufficient knowledge to perform most work in normal situations.)
Job ID: 19538BR