Director Marketing - Retail

 •  Estee Lauder Companies Blaine, MN

8 - 10 years experience  •  Market Research

Salary depends on experience
Posted on 11/22/17
8 - 10 years experience
Market Research
Salary depends on experience
Posted on 11/22/17

This position is responsible for developing and executing North America marketing programs and strategies for key retail categories including Hair Care, Skin Care, Body Care, Make-up and Aroma to drive results and increase market share, sales and profitability within the North America affiliate.

Key Roles and Responsibilities:

  • Develop effective retail marketing programs using digital transformation to close the loop

  • Create 360 degreeretail marketing campaigns to drive traffic to retaillocations with a focus on sell-through

  • Regionalize marketing plan including creative messaging, collateral and animation

  • Build retail marketing plans for eventing including trial and sampling, services and experiences

  • Create effective execution strategies including guest experiences, beauty advisor engagement activities and in-store execution tools

  • Analyze and understand in detail the “why” behind the results and formulate action plans on how to accelerate, partner with senior leadership regarding strategic changes as necessary

  • Provide strategies for merchandising and category management within the retailchannel

  • Oversee product and category planning, including limited life, discontinuation and out of stock management

  • Present and communicate retail marketing programs to key stakeholders as needed

  • Responsible for effectively managing the NA Retailbudget by providing accurate estimates and cost savings solutions

  • Align with overall NA marketing strategies to ensure a consistent guest experience across all Aveda channels



Bachelor's Degree


8years progressive experience in Sales & Marketing


  • Demonstrated leadership experience in Marketing within a multi-channel environment

  • Exceptional leadership skills including strategic planning and an entrepreneurial business approach

  • An entrepreneurial spirit including the ability to make decisions as if the business were one’s own

  • Demonstrated ability to create and execute strategic marketing plans that drive sales results

  • Strong financial acumen including the ability to create, understand and analyze financial and salesreports

  • Exceptional verbal and written communication skills including ability to write content and copy

  • Strong presentation skills including the ability to present to large audiences

  • Ability to adapt quickly to meet the demands of the business

  • Must possess a valid driver's license and proof of vehicle insurance

  • Ability to travel, lift up to 30 pounds on an occasional basis and transport own luggage while traveling


Job Number: 178398

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