Director, Marketing Invisalign Stores

Align Technology   •  

San Jose, CA

11 - 15 years

Posted 273 days ago

This job is no longer available.

WHO WE ARE

With the Invisalign® system, Align Technology revolutionized teeth straightening by moving away from old-school braces to clear, removal aligners that rely on innovative software to create a straighter, better smile. And now we’re doing it again. We're reinventing the way consumers learn about and get started on their journey to straighter teeth with an Invisalign® retailexperience.

Align is a market leader that brings out millions of smiles with the most advanced digital and 3D printing technology. We are a billion-dollar company growing globally, at a rapid double-digit rate. 

RESPONSIBILITIES

  • Lead and develop successful marketing programs and compelling consumer insights that drive strategy and influence key decisions and growth.
  • Understand consumers to identify unmet desires and opportunities to develop more effective communications to motivate prospects to become patients to grow category and take share.
  • Assess business trends, competition, opportunities and risks. Create plans to address risks and opportunities.
  • Lead agency teams to drive consumer demand and brand preference through program development, project management, budget management, brand integrity and delivering feedback.
  • Create multi-touch marketing strategies using TV, digital, SEO, PR, and social mediachannels to execute on integrated plans.
  • Develop in store merchandising strategy and work with business development teams on products and visual merchandising/marketing in store.
  • Understand the marketing tech stack at a deep level and extract insights to increase conversion
  • Lead, coach, and develop both direct reports and cross-functional team members.
  • Uses data and consumer interactions to develop a deep understanding of consumer needs—and effectively educate the broader organization about these needs.
  • Participates on cross-functional teams in creating and executing tactical plans that support our business strategies.
  • Analyzes reports and other data sources that gauge the health and growth of the business, and future business trends.  Works with finance to manage the annual and quarterly forecasts.
  • Applies a test and learn approach to all components of the marketing plan. Able to quickly iterate on programs to drive results and match consumer feedback and purchasing behavior.
  • Recruits, develops and retains marketing talent within the team and the broader organization.

 QUALIFICATIONS

  • Experience in retail business required
  • Ability to lead brand strategy development, testing and execution.
  • Understands how to extract consumer insights using in market and pre-market indicators.
  • Ability to strategically determine the most valuable needs of the consumer.
  • Thinks strategically and uses sound judgment and business acumen to make decisions.
  • Strong ability to manage cross functionally and demonstrate leadership.
  • Ability to work with individuals at all levels in an organization.
  • Excellent writing and communication skills.
  • Strong analytical skills for business analysis; understands cost/benefit relationships.
  • Strong project management skills. Takes action and maintains ownership.
  • Requires up to 25% of time domestic travel



EDUCATION AND EXPERIENCE

  • MBA, related degreed, or equivalent experiencerequired
  • 10-15years’ experience, including marketing management experience
  • Experience in brand marketing, strategy development and consumer marketing required
  • Consumer medical/health care marketing experiencepreferred
  • People management experiencerequired
  • Media and creative agency management experiencerequired
  • Proficiency with MS Office suite including Word, Excel, Outlook and PowerPoint required.