Director, Marketing

First National Bank   •  

Omaha, NE

Industry: Accounting, Finance & Insurance


8 - 10 years

Posted 151 days ago

This job is no longer available.


Customer Managment is responsible for the lifecycle marketing efforts for existing Credit Card and Loan customers. This role is directly responsible for setting the vision, strategic direction, managing the marketing budget, and managing a team of 6 people who work on a realm of existing marketing efforts to deliver exceptional products and services.

Key Responsibilities:

1) Responsible for performance and profit of the existing portfolios; Consumer and Small Business Credit Card, UCL, and Private Label, in alignment with the overall Vertical strategy

2) Develop business strategy for Onboarding, Activation and Usage, Portfolio Management, Retention, Rewards Marketing, Pricing, Balcon, and Benefits

3) Develop and maintain analytical tools to monitor the portfolio’s health, trends, and performance

4) Manage and improve the portfolio KPIs – Activation, Spend, Balance, Attrition, Yield, Risk, and Revenue

5) Manage the overall marketing budget & optimization of investments associated with CM initiatives

6) Oversee the P&L and approval for CM investments

7) Build targeting and segmentation tools to optimize marketing returns

8) Work with Network Management team to maximize interchange

9) Continually strive to improve the customer experience through new capabilities and technology

10) Work with cross functional key stakeholders to:

a. Customize the CM strategy and align with the overall vertical strategic vision

b. Appropriately risk base price the portfolio

c. Determine credit policy and expand/ contract marketable universe for CM

d. Manage high risk account performance

e. Improve and market credit line management strategy

f. Provide a BIC digital experience and marketing strategy

g. Budget and Control Rewards expense, direct responsibility for bonus offers

h. Develop creative for marketing efforts

i. Operationalize marketing campaigns

11) Develop marketing and communication strategy for conversions, deconversions, and terminations

12) Stay up to date on industry best practices, competitive intel, and emerging technologies

13) Lead marketing managers and team to flawless execution and campaign execution

14) Compliance: Understand and comply with the Bank's BSA/AML Program, which includes, but is not limited to the following:

a. Complying with the Bank's Customer Identification Program and Customer Due Diligence Policy

b. Identifying, monitoring and reporting suspicious activity

c. Completing BSA/AML training in a timely manner as directed by management

15) Professionalism: Exhibit professional behavior and promote positive working relationships.

a. Practice & promote integrity and ethical behavior

b. Complete special projects as assigned within allotted time frames.

c. Be accountable for continuous best efforts to complete the job assigned

d. Exercise a willingness to be a resource to colleagues

e. Practice Corporate Marketing values and support the goals and strategic plan

f. Be proactive and respectful in all relationships

Job Qualifications:

Preferred experience/ qualification:

· 7-10 years banking, financial services, or other relative/ similar industry experience

· 7-10 years marketing management experience

· Proven people leadership skills

· Experience in developing strategic vision and business strategy

· Ability to direct the resolution of highly complex or unusual business problems

· Proven track record of sound decision making practices

· Superior communication skills, verbal and written

· Excellent analytical skills, as well as the ability to interpret data and set strategy

· Strong presentation skills

· Proven ability to operate successfully in a matrix environment

· Loyalty and customer management strategy experience preferred

Job Number:  38-16322