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Director, Marketing – ECommerce & Merchandising at Universal Orlando in Orlando, FL



$200K — $250K *


Digital Marketing & Social Media


11 - 15 years

Job Description

JOB SUMMARY: The Director, eCommerce Marketing and Merchandising is responsible for creating and implementing marketing and merchandising strategies across Universal Orlando's consumer direct websites and mobile app. They will develop tactical strategies for those platforms that support the organization's marketing initiatives and delivers the appropriate customer experience. For online merchandising, they will develop strategies that deliver promotional content, product positioning, and proven UX/UI techniques that drive conversion. This individual will collaborate with our web optimization, marketing, UX/UI, web production and product planning teams to create marketing and merchandising solutions that deliver results. They will be responsible for improving the value perception and purchase experiences for the cust

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Valid through: 7/17/2020

About Universal Orlando

The Universal Orlando Resort, commonly known as Universal Orlando, is a theme park resort in Orlando, Florida. It is wholly owned by NBCUniversal and its affiliates. Universal Orlando is the second-largest resort in Greater Orlando after Walt Disney World. Universal Orlando consists of two theme parks (Universal Studios Florida and Islands of Adventure), a night-time entertainment complex (Universal CityWalk Orlando), and five Loews Hotels (Loews Portofino Bay Hotel, Hard Rock Hotel, Loews Royal Pacific Resort, Cabana Bay Beach Resort and Loews Sapphire Falls Resort) as well as a water park under construction, Volcano Bay. Universal Orlando opened in 1990, as the theme park Universal Studios Florida. It was opened as a joint venture between Universal Entertainment and The Blackstone Group. The park was in direct competition with Disney-MGM Studios (now called Disneys Hollywood Studios).
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* Ladders Estimates