Director, Marketing Capabilities in Denver, CO

$80K - $100K(Ladders Estimates)

VF Corporation   •  

Denver, CO 80202

Industry: Retail & Consumer Goods


Not Specified years

Posted 56 days ago

Job Description

This is a newly created position for VF Corporation, designed to help support the company's transformation into a purpose-led, consumer-driven organization. This Director, Marketing Capabilities, will report to Brian Lange, Vice President, Marketing Platforms. Brian joined VF in 2015 and was promoted into his current role in 2018. He reports into David Wagner, a member of VF's Executive Leadership Team (ELT) and the Executive Vice President of Corporate Strategy & Growth Platforms for VF. Prior to VF, Brian has had a series of marketing and commercial leadership roles of increasing responsibility at PriceWaterhouseCoopers, Unilever, Johnson & Johnson, GlaxoSmithKline, and Advance Auto Parts. Brian completed his undergraduate studies at the University of Virginia and received his MBA at Duke University.

The Marketing Platforms team was created to integrate VF-level capabilities to leverage OneVF scale across marketing analytics, media operations, and the testing of new marketing concepts. Specifically, this role will help to drive the adoption and implementation of key brand building frameworks across VF, activate consumer-facing programs to drive new business growth opportunities, and help strengthen the relationships and interactivity of brand-based marketing teams across VF. This role will also play a key role in helping to partner with VF's Digital Technology organization in driving stronger collaboration, leveraging VF synergies, and evolving the MarTech landscape of the brands and VF.

This role is closely connected to one of VF's capability megachoices – Demand Creation & Brand Experience – which is focused on improving VF's engagement with consumers to make them desire VF's brands and products and excite them to purchase and repurchase over time.

Key Responsibilities:

Help lead development and activation of a brand building framework across global and regionally-led brands, ensuring that the framework is understood, embraced and put into action across the VF brand portfolio. Provide advice to brands on how to best embed this framework into their ongoing planning processes and across multiple consumer-facing touchpoints. Develop and gain alignment on recommendations to track brand progress against this framework through quarterly business reports, brand dashboards, etc. Support VF's transformation into a consumer-centric organization by developing agile support models (agencies, contractors, FTEs) to enable cross-brand partnership investments and new marketing activations led by the Growth Platforms team with responsibility for driving all marketing-led responsibilities in these new business investments and models. Partner with digital functional partners (both VF- and brand-based) to strengthen the voice of the marketing function across brands related to mar-tech landscape mapping, decision-making, and implementation. Lead the focused development of marketing communities across VF (Denver HQ, North America, Global) – through training, talent development, and collaboration-focused programming. Provide key support and structuring for VF's Demand Creation Leadership Team / Marketing Community of Practice. Build upon growing momentum and focus with key external partners (Google, Amazon, Facebook/Instagram, Alibaba, Zalando, etc.) with goal of stretching relationships from those based on current VF media investments to true marketing thought-partners for our brands and for VF.

Job Requirements:

  • Strong background in Brand Management, ideally from well-known and recognized consumer-facing brand companies (CPG, Apparel, Footwear, Retail, etc.), that featured larger, well-resourced matrix organizational structure. Apparel / retail experience is a plus, but not required. Experience in global organizations is a strong-plus, with on-the-ground experience in Europe and/or Asia a plus.
  • Experience in entrepreneurial / start-up environments and/or digitally native brands is a strong positive
  • Proven capabilities across the marketing mix (traditional, digital, and new.) Experience with performance and social media is a major asset.
  • Experience in mapping and implementing changes to brand/company mar-tech landscape is highly valued
  • Experience with external media agencies and investment partners is a must in this role
  • BS/BA degree in Business, Marketing, Analytics or equivalent experience and education. MBA preferred.
  • Proficient at necessary office tools: Excel, Word, PowerPoint, Virtual Collaboration tools
  • Exceptionally organized, strong attention to detail
  • Able to influence and persuade, ability to communicate effectively across all levels of the organization with strong story-telling and presentation skills
  • Must be perceived as credible for both left- and right-brained thinkers
  • Ability to juggle multiple projects simultaneously and manage time efficiently
  • Proven ability to establish productive relationships with cross-functional departments


  • Facilitating Change
  • Business Acumen
  • Customer Focus
  • Driving Execution
  • Interpersonal
  • Building Strategic Work Relationships
  • Building Trust
  • Communication
  • Gaining Commitment
  • Adaptability
  • Innovation

VF Guiding Principles:

  • Lives with Integrity
  • Acts Courageously
  • Is Curious
  • Acts with Empathy
  • Perseveres

Other Requirements:

  • Must be able to travel about 35% of the time—US and global
  • Position based at VF location in Denver, CO

Valid Through: 2019-10-14