$80K - $100K(Ladders Estimates)
This is a newly created position for VF Corporation, designed to help support the company's transformation into a purpose-led, consumer-driven organization. This Director, Marketing Capabilities, will report to Brian Lange, Vice President, Marketing Platforms. Brian joined VF in 2015 and was promoted into his current role in 2018. He reports into David Wagner, a member of VF's Executive Leadership Team (ELT) and the Executive Vice President of Corporate Strategy & Growth Platforms for VF. Prior to VF, Brian has had a series of marketing and commercial leadership roles of increasing responsibility at PriceWaterhouseCoopers, Unilever, Johnson & Johnson, GlaxoSmithKline, and Advance Auto Parts. Brian completed his undergraduate studies at the University of Virginia and received his MBA at Duke University.
The Marketing Platforms team was created to integrate VF-level capabilities to leverage OneVF scale across marketing analytics, media operations, and the testing of new marketing concepts. Specifically, this role will help to drive the adoption and implementation of key brand building frameworks across VF, activate consumer-facing programs to drive new business growth opportunities, and help strengthen the relationships and interactivity of brand-based marketing teams across VF. This role will also play a key role in helping to partner with VF's Digital Technology organization in driving stronger collaboration, leveraging VF synergies, and evolving the MarTech landscape of the brands and VF.
This role is closely connected to one of VF's capability megachoices – Demand Creation & Brand Experience – which is focused on improving VF's engagement with consumers to make them desire VF's brands and products and excite them to purchase and repurchase over time.
Help lead development and activation of a brand building framework across global and regionally-led brands, ensuring that the framework is understood, embraced and put into action across the VF brand portfolio. Provide advice to brands on how to best embed this framework into their ongoing planning processes and across multiple consumer-facing touchpoints. Develop and gain alignment on recommendations to track brand progress against this framework through quarterly business reports, brand dashboards, etc. Support VF's transformation into a consumer-centric organization by developing agile support models (agencies, contractors, FTEs) to enable cross-brand partnership investments and new marketing activations led by the Growth Platforms team with responsibility for driving all marketing-led responsibilities in these new business investments and models. Partner with digital functional partners (both VF- and brand-based) to strengthen the voice of the marketing function across brands related to mar-tech landscape mapping, decision-making, and implementation. Lead the focused development of marketing communities across VF (Denver HQ, North America, Global) – through training, talent development, and collaboration-focused programming. Provide key support and structuring for VF's Demand Creation Leadership Team / Marketing Community of Practice. Build upon growing momentum and focus with key external partners (Google, Amazon, Facebook/Instagram, Alibaba, Zalando, etc.) with goal of stretching relationships from those based on current VF media investments to true marketing thought-partners for our brands and for VF.
VF Guiding Principles:
Valid Through: 2019-10-14