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Director, Marketing -B2B/B2C Solutions in Philadelphia, PA

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specialty:

Brand Marketing & Management

experience:

11 - 15 years

Job Description


Wolters Kluwer HLRP is seeking a proven, self-motivated strategic leader for its newly established B2B/B2C Solution Marketing function. The Director, Marketing will be an integral part of HLRP's Central Marketing team, responsible for developing customer-centric omni-channel campaigns that deliver against marketing objectives for our two core business segments - Medicine and Nursing. Customers encompass students, residents, faculty/deans, librarians, physicians, clinicians, nurses, education program directors, journal authors, society members, and institutions.


This is a pivotal role in HLRP's transformation of the marketing organization. He/she will champion a "marketing center of excellence" ethos that brings best-of-breed campaign strategies to help HLRP drive customer acquisition, market penetration, retention, and revenue growth.


The individual will work closely with Product Marketing teams to:

  • Understand our portfolio of
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Valid through: 2020-3-18

About Wolters Kluwer

Wolters Kluwer N.V. (Euronext: WKL) is a global information services company. The company is headquartered in Alphen aan den Rijn, Netherlands. Wolters Kluwer in its current form was founded in 1987 with a merger between Kluwer Publishers and Wolters Samson. The company serves legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare markets. It operates in over 150 countries. Nancy McKinstry serves as chief executive officer of the company. Jan-Berend Wolters founded the Schoolbook publishing house in Groningen, Netherlands in 1836. In 1858, the Noordhoff publishing house was founded alongside the Schoolbook publishing house. The two publishing houses merged in 1968. Wolters-Noordhoff merged with Information and Communications Union (ICU) in 1972 and took the name ICU. ICU changed its name to Wolters-Samson in 1983. The company began serving foreign law firms and multinational companies in China in 1985. In 1987, Elsevier, the largest publishing house in the Netherlands, announced its intentions to buy up Kluwer’s stock. Kluwer merged with Wolters-Samson to fend off Elsevier’s take-over bid and formed Wolters Kluwer. The merger made Wolters Kluwer the second largest publishing house in the Netherlands. After the merger, Wolters Kluwer began expanding internationally with the purchase of IPSOA Editore, Kieser Verlag, Technipublicaciones and Tele Consulte in 1989. By the end of the year, Wolters Kluwer expanded its presence to Spain, West Germany and France. The company also launched LEX, its legal information system, in Poland. In 1989, 44% of the company’s revenue was earned in foreign markets.
Total Jobs:
50
Total Experts:
25
Average Pay:
$138,583
Total value of jobs:
$8,315,000
% Masters:
37%
* Ladders Estimates