Director of Marketing and Research
Location: Tampa, FL
JLL (NYSE:JLL) leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of over 90,000 as of December 31, 2018. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated.
JLL is focused on winning in the marketplace and being the industry leader, executing better than anyone else and innovating to create great products and services. We operate in an atmosphere of excellence, integrity, respect and trust. We bring a sense of teamwork, inclusion and diversity in everything we pursue. Our clients see the results as we address their needs, solve their problems and bring new ideas.
As a distinguished market leader, we offer challenging career opportunities in an exciting environment. Our future success as a firm depends on our ability to attract, develop and retain the very best people in the business.
Our values define who we are, underscore our commitment to clients and provide direction for everything we do.
Our unique culture has been recognized by industry experts and our peers. We are:
This partial list of awards demonstrates our record of achievement and our commitment to fostering an award-winning culture.
Serving as an innovative and transformational leader, this role will manage the strategic marketing planning, research and guide a team in excellent tactical execution for the JLL portfolio of businesses while identifying stronger points of integration between and across service lines and geographies. The successful candidate will lead, mentor and coach a team of Florida-based marketers, researchers and sales support professionals to drive innovation and differentiation at the point of sale, increase client retention, build a strong brand and corporate reputation and improve JLL's competitive advantage in the marketplace.
In addition to leading Florida marketing team, the successful candidate will have direct oversight for the marketing and research team members located in JLL's Tampa, Orlando, Jacksonville, Miami, Ft. Lauderdale and West Palm Beach offices, and will act as a strategic partner to the local business leaders in all area offices - developing and executing marketing plans to help business lines achieve revenue goals, including, but not limited to Tenant Representation, Agency Leasing, Industrial, Capital Markets, Retail, Property Management and Project and Development Services.
The role requires a heavy focus on operational excellence, leadership and business acumen.
The successful candidate must be a strong leader and have a foundation in operational excellence. This role oversees a team of about 15 marketers and researchers.
Key responsibilities include:
Research - Develop implement and manage the overall strategic research plan for the designated markets in alignment with the local Market Directors and Americas Research.
Business Development - Manage the RFP and new business pitch/presentation process, including setting, enforcing, and maintaining a timeline for successful completion
Marketing Strategy and Execution - Develop and execute a marketing strategy that differentiates the business locally and supports the growth of each local business line. Ensure that appropriate input is secured from representatives of key groups within the business.
Leadership & People Management - Lead a Florida Research, Sales Enablement and Marketing teams - approximately 15 people - to achieve established objectives. Ensure effective execution against the plan and budget, leading and mentoring staff, emphasize proactive behavior, and build and improve processes. Direct, coach, evaluate and mentor marketing and research personnel to ensure they are meeting and exceeding expectations. Constantly evaluate and modify team structure to ensure optimal support. Comfortable managing a team that is dispersed across a geographic region.
Public relations/media strategy - Develop and execute a proactive public relations plan in coordination with our agency partners. Work to ensure JLL receives effective placement in local and regional press across all business lines. Identify opportunities to expand exposure for key businesses and high-profile professionals with a focus on targeted growth geographies.
Innovation - Develop new and innovative ways to present JLL in the marketplace and differentiate throughout the business development cycle. Leverage team creativity, outside resources and national platform to identify best-in-class, cutting edge marketing tactics and formats that distinguish JLL from our competitors.
Client Engagement - Develop a regional plan for client engagement, to include company hosted prospecting events, client entertainment and research programs. Ensure alignment with strategy, business development and budget adherence.
Property Marketing - Oversee execution of property level marketing campaigns. Participate in new business pitches to differentiate the firm. Seek ways to increase time efficiencies while continuing to delight agency leasing clients.
Project Management - Design and implement a process to ensure appropriate prioritization of all marketing and research projects, production and operation, including assigning appropriate personnel, quality control, and consistent timely delivery.
Measurement - Continually evaluate the effectiveness of all implemented marketing and research programs and adjust and enhance as appropriate.
Relationship Building - Establish strong, trust-based working relationships with all JLL local leaders and national influencers. Collaborate with peers in other markets and national marketing and research colleagues to share best and "next" practices.
Equal Employment Opportunit
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