Director - Marketing and Community Affairs

The Walt Disney Company   •  

Fresno, CA

Industry: Media

  •  

Not Specified years

Posted 55 days ago

Job Summary:

ABC30 KFSN-TV, the Walt Disney Owned TV Station in Fresno, is looking for anexperienced Marketing leader to oversee the implementation of the ABC30 KFSN-TV Marketing strategy, includingcampaigns,events,digital marketing, and Community Affairs. This position requires knowledge of data-focused, audience-based brand development and design,content creation,social media marketing,experience with salespromotions, community outreach programs and influencer marketing. Must be a team player, motivator and well versed indigitalpromotions/marketing in a fast paced, ever-changing environment.

Responsibilities:

  • Manage the ABC30 brand on all platforms through the development and execution of innovative creative and marketing campaigns
  • Leverage research and real time data analytics to launch timely social mediacampaigns that grow audience engagement and emotional connection to the ABC30 brand, content and talent
  • Manage department staff, budget and media buying on and for all platforms
  • Grow the brand identity by developing and creating original and emotionally-impactful content
  • Develop and execute multi-platform media campaigns to support the various communities and non-profits in the ABC30 service area
  • Work with sales and news teams to provide cause-related campaigns.
  • Act as the chief liaison between the station and leading non-profit organizations in the Central Valley
  • Represent the station and manage the station's relationships in the non-profit sector and determine how to serve the community's interest on multiple platforms

Basic Qualifications:

  • Experience in a leadership position, managing a staff
  • Demonstrated ownership of the creative expressions of a media brand, on and off-air including experience with brand management across digital platforms
  • Experience launching campaigns, building brands and engaging with your audience through the use of a variety of social media platforms
  • Demonstrated ability to use research and data analytics tools to drive audience engagement on all platforms
  • Demonstrated experience overseeing the production of original compelling content that integrates sponsors and advertisers

Required Education

  • Bachelors Degree or equivalent work experience

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