Director, Marketing Analytics in San Francisco, CA

$200K - $250K(Ladders Estimates)

Affirm   •  

San Francisco, CA 94102

Industry: Finance & Insurance

  •  

8 - 10 years

Posted 60 days ago

This job is no longer available.

Analytics and data science are core to our decision-making processes, from automated credit underwriting and servicing to creating new products for our consumers and running effective model-driven marketing campaigns. We seek to revolutionize the credit system by building higher quality alternatives to incumbent systems and methods.

We are looking for a Marketing Analytics leader to work directly with the Chief Marketing Officer (CMO) organization to drive marketing campaigns with analytical rigor. This is a highly visible role that is the core of enabling marketing innovation and technology. In this role, you will champion Affirm's next stages of growth. You will lead and scale a high performing team of analysts, leads and managers. The ideal candidate will have strong analytical and problem-solving skills, as well as interpersonal skills to work cross-functionally and drive forward recommendations.


Some of the key marketing challenges we are currently focused on include Model-driven marketing, Co-marketing with merchant partners, Direct-to-Consumer Marketing, Brand and Social Marketing, while setting up a Data backbone to support our long-term marketing vision.


Come join us in our mission to change consumer finance through better technology, lower costs, and increased transparency while providing the best customer experience.

WHAT YOU'LL DO

  • Drive marketing program with analytical rigor in close strategic partnership with the Marketing organization
  • Lead and scale a team of high performing analysts, leads and managers. Develop the team through technical and strategic skillset
  • Partner with the Data and Martech Platform teams to guide marketing technology investments and data infrastructure initiatives
  • Work cross-functionally with various teams - Marketing, Commercial, Product, Risk, Engineering, Legal, Compliance etc.
  • Drive acquisition and engagement of Consumers and Merchants in a two-sided platform
  • Partner with Marketing team leads to drive Consumer Growth, Merchant Growth, Performance Marketing, Web/SEO, Social, Merchant Co-marketing programs
  • Oversee the design, execution, and analysis of A/B and multivariate tests to enable data-driven decision making
  • Build measurement frameworks to determine the return on marketing investments
  • Develop expertise and build marketing dataset and work on data governance
  • Build segmentation and target audience for various campaigns.
  • Develop next generation mathematical models in close partnership with Data Science
  • Develop dashboards for consumption by executive teams and cross-functional leaders
  • Carry out data deep dives and analysis to gather insights and present to marketing and executive teams

WHAT WE LOOK FOR

  • Passion and drive to disrupt both the retail and lending industry for the better through honest financial products
  • 8-10+ years of experience in an analytically rigorous role, and preferably 5+ years of marketing analytics experience with a strong foundation in statistics, behavioral psychology, and/or experimentation
  • Strong understanding of the full range of online marketing channels, how they work, how they can be integrated, and how to evaluate them
  • Ability to derive strong insight and provide decision support for various channels- SEM, SEO, Email, Display, Push Notifications, Affiliates, App
  • Data storyteller – a structured approach for communicating data insights, that involves a combination of data, visuals, and narrative
  • A passion for finding insights in data and driving change based on those insights
  • Strong interpersonal skills and ability to work cross-functionally in team environments
  • Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous workenvironment
  • Masters degree in statistics, management, engineering, operations research desired
  • Proficiency with SQL, reporting tools (Looker) a plus
  • Experience with Python, or other statistical scripting languages a plus
  • Humility and team player - you go out of your way to help teammates


Valid Through: 2019-9-17