Incorporate market access insights into new product planning efforts for current clinical candidates
Partner effectively with Project team to influence the market assessment, product positioning, target product profile of new indications by providing strategic input regarding market access, reimbursement and pricing information throughout the product life cycle.
Ensure appropriate access insights and input to key portfolio planning deliverables.
Develop overall pricing strategy
Develop Principia pricing principles for all product candidates, including rilzabrutinib.
Develop value anchored price setting strategies, including net pricing strategy for different payer groups through the lifecycle of the product.
Partner with Med Comm/Scientific Affairs on developing the evidence generation plan to support global value and access
Translate payer insights, obtained through external customer research, into