Director Market Access Marketing at Seattle Genetics in Bothell, WA

The Director will serve as the US Access Marketing Lead and represent payer insights and requirements on the multi-disciplinary teams for one or more oncology programs. He/she will also lead and coordinate cross-functional efforts within Global Value Access (GVA) in order to support all elements of the access planning process. Key cross-functional stakeholders will include colleagues in Marketing, Clinical Development, Medical Affairs, Health Economics & Outcomes research, Regulatory, Operations and US account field teams. This position is based in Bothell, WA and requires a highly motivated individual that is able to work effectively up, down and across the organization to accomplish objectives.

Responsibilities:

• Lead the US Market Access strategic planning and execution and align with portfolio- and product-level objectives across all payers, and regions in the US. Drive accountability for performance goals
• Provide direction for the development of US Market Access promotional strategy throughout commercialization and ensure alignment across all internal stakeholders (Global Market Access, Global HEOR, Pricing Operations & Analytics, Patient Access, Advocacy & Policy, Trade & Distribution, and US Sales and Marketing, Innovation Center)
• Spearhead the planning process to connect access goals with emerging customer needs (e.g., unmet clinical need, competitive dynamics)
• Ensure ownership and coordination around payer policies, stakeholder economics, and US market trends that affect oncology access
• Conduct payer and access analyses specific; identify best approaches for reporting and tracking throughout the organization
• Ensure consistent field-facing customer tools and messages to support engagement on franchise initiatives, including managing integration into overall commercial and product strategy
• Provide input on US pricing and contracting strategies to align with commercial objectives

Qualifications:

• Candidates at the Director level will have a minimum of 8 years of market access experience in biotech or pharmaceutical and a corresponding depth of expertise in all other qualifications. Experience in competitive marketplaces preferred
• Demonstrated success as a cross-functional team leader with strong influencing without formal authority skills
• Demonstrated ability in developing and executing business strategy
• Strong understanding of the payer environment for oncology, including coverage and reimbursement, pricing
• Robust knowledge and experience across franchise marketing, managed markets, and sales management in the pharmaceutical or biotech industry
• Proven decision-making/recommendation experience regarding pricing & access for pipeline and/or inline products;
• Ability to conduct situation analysis of external pricing and reimbursement environment and synthesize relevant information to develop strategic plans
• Ability to test value messages and value evidence with payers in order to determine the most compelling way in which to demonstrate and communicate product value to payers
• Proven track record in US market access, reimbursement, and access for oncology products in medical benefits
• Demonstrated ability to think and plan strategically, identify strategic options and trade-off; strong analytical skills
• Excellent oral/written communications skills and interpersonal skills

Education:

• Bachelor’s degree or equivalent is required; MBA, Pharm.D., Ph.D. or other related graduate-level degree preferred