Director - Inflammation Marketing, IBD Opinion Leader Programs (OLP) in San Mateo, CA

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Pharmaceuticals & Biotech   •  

8 - 10 years

Posted 7 weeks ago

This role is a foundational role and the beginning of a core build out of the US IBD marketing team for the launch of Filgotinib in Ulcerative Colitis (UC). The Director will assume a key leadership role responsible for a multitude of OLP-related activities aimed at preparing the US commercial organization and the external marketplace for this important launch into a novel therapeutic area for Gilead. The individual who assumes this role will ultimately be responsible for hiring and leading the IBD OLP team to support the ongoing launch activities.

Reporting to the Senior Director of Inflammation Marketing, this role will be responsible for:

  • Leading & driving the US thought leader engagement POA for filgotinib in IBD
  • Effectively translating scientific, clinical and market research into actionable commercial activities
  • Leading development and implementation of a robust US advisory board plan across national, regional, community and AHCP customers
  • Establishing and maintaining relationships with key opinion leaders and medical associations
  • Development and execution of the US Conference plan for national and regional IBD meetings
  • Building the strategic and operational readiness plan for the UC speakers bureau (nomination, training, content development, and monitoring)
  • Coordinating the development of integrated unbranded and branded OLP tactics according to strategy and within agreed upon budgets
  • Gaining approval for marketing materials through internal review process to ensure marketing activities are in compliance with regulatory and legal requirements
  • Developing processes for accurate measurement and evaluation of appropriate OLP activities
  • Participating in the annual brand planning process, leading development of the OLP plan and budget
  • Effectively managing agency partners to produce deliverables within timelines and allocated budget
  • Collaborating with the global marketing team on KOL engagement and tracking
  • Collaborating with HCP marketing team to ensure alignment of key messages and customer insights
  • Developing, coaching, managing performance of direct reports (when built out)
  • Leading or serving as a key commercial member on cross-functional initiatives, often with high visibility within the organization

Knowledge & Skills:

  • B.A. required (MBA or other advanced degree preferred)
  • 8-10+ years of pharmaceutical industry experience; therapeutic area (IBD Targeted Therapy) experience a major plus
  • Launch experience a plus
  • Leadership/team management experience a plus
  • Must possess excellent strategic thinking skills with ability to formulate, develop and execute strategy
  • Ability to translate market research findings into actionable insights and tactical plans
  • Ability to understand and communicate clinical data and high-level science
  • Strong interpersonal skills with the ability to interact, present to, and challenge KOLs
  • Strong capacity to collaborate with and lead cross-functional teams. Must work cooperatively with commercial management, clinical development, medical affairs, regulatory, compliance, market research and others
  • Demonstrated excellence in project management and effectively managing multiple projects/priorities
  • Ability to effectively lead agencies and other external partners in aligning and developing tactical plans and promotional materials that are aligned with brand strategy
  • Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking
  • Must be able to travel extensively as dictated by business need, including overnights and attendance at some nighttime and weekend programs