Director

Industry: Professional, Scientific & Technical Services

  •  

Not Specified years

Posted 117 days ago

Summary:

A minimum of eight years’ experience preferred; the Director has the primary responsibility for strategic and thought leadership media planning activities on assigned accounts. The Director will serve as the senior client contact on American Express and will approve media plans and key tactics for an integrated account. Will be responsible for communications media planning for traditional and digital media.
Responsibilities:

• Brings together different buying disciplines for integration across media
• Supervises a group of media planning professionals responsible for media plan development
• Serves as a key liaison among various media groups that contribute to the overall media plan development process
• Responsible for the implementation and stewardship of all components of the media plan
• Key day-to-day implementation contact for the Client Service and Leadership Team
• Provides input on POVs for new or client requested opportunities
• Set communications goals for each campaign or plan
• Determines appropriate and detailed media mix for plan implementation
• Determines final budget allocation by medium, informed by any research or insight driven by media planning and taking into account the channel contact plan / brief
• Identifies, develops and manages multi-channel opportunities
• Responsible for media budgets based on client authorized spend

Systems & Tools:

• Microsoft Office (Excel, Word, PowerPoint)
• Media Tools and Donovan Data Systems is a plus but not required

Qualifications:

• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
• Minimum of 8 years’ experience preferred
• Comfortable working with budgets and numbers
• Excellent verbal and written skills
• Exceptional organizational skills, multi-tasking capabilities and detail oriented