Job overview:The Director, HCP Marketing leads the development and execution of HCP marketing strategies for COMP360, inclusive of personal promotion (field support) and non-personal promotion (digital/media).
This role is responsible for shaping and executing an integrated HCP engagement strategy across both personal promotion and non-personal promotion). The Director will play a critical role in preparing the organization for commercialization, ensuring that promotional strategies are insight-driven, compliant, and aligned with launch objectives.
This individual will partner closely with Commercial Operations, Sales Leadership, Medical Affairs, Market Access, Corporate Communications, Clinical Development, Regulatory, and Legal to deliver coordinated go-to-market initiatives that drives HCP awareness. Additionally, this role will directly manage and develop one team member.
Location: Hybrid in our New York City office or remote on the East Coast, United States.
Reports to: Senior Director, Brand Marketing.
Roles and responsibilities (Include but are not limited to):
- Lead the development and implementation of HCP marketing strategies for COMP360, focusing on core field materials and developing a comprehensive digital/media plan
- Participate in market research, analyze trends, competitive landscape, and customer insights to inform strategic planning and tactical execution
- Own the creation of marketing materials, campaigns, and tools that educate stakeholders on COMP360's value proposition while ensuring regulatory compliance
- Collaborate with Sales, Market Access, and Patient Engagement teams to develop integrated go-to-market plans, including HCP education and patient support programs
- Manage marketing budgets, vendor relationships, and KPIs to measure campaign effectiveness and ROI
- Drive cross-functional alignment on marketing initiatives, fostering innovation in mental health care delivery
- Build and mentor a high-performing marketing team, promoting Compass's culture of compassion, boldness, inclusion, and rigour
Candidate Profile:- Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred
- 10+ years of marketing experience in biotech/pharma, with proven leadership in CNS or specialty therapeutics; launch experience a plus
- Strong understanding of US healthcare dynamics, payer environment, and regulatory requirements for investigational products
- Expertise in market research, brand strategy, omnichannel marketing, and analytics tools
- Excellent cross-functional collaboration, communication, and project management skills
- Mission-driven leader passionate about mental health innovation and Compass's values
[For NYC]Compensation Description (annually):Please note that the base salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.
Base pay is one part of the Total Package that is provided to compensate and recognise employees for their work and any role at Compass, regardless of the location, is eligible for additional discretionary bonuses and equity.
[Base salary per annum]:
$220,000-$270,000 USD
Benefits & Compensation:For an overview of our benefits package and compensation information, please visit "Working at Compass".
