Director HCP CNS Marketing

Otsuka Pharmaceuticals   •  

Princeton, NJ

Industry: Pharmaceuticals & Biotech


5 - 7 years

Posted 163 days ago

This job is no longer available.


Lead the Otsuka HCP Team and work collaboratively with our alliance partners to develop overall HCP strategic direction and tactical execution through personal promotion and professional medical education (PME) channels. Collaborate, align, and coordinate with sales leadership/field sales, multi-channel marketing, consumer marketing, cross-functional partners, medical, promotional compliance, legal, and external agencies to develop strategy, deliver key tactics on time and within budget, and develop and deliver a clear communication and implementation plan for all tactics. Manage a significant budget, determine appropriate tactical mix, and successfully pull through tactics in partnership with sales leadership. Partner with both Otsuka and global market to ensure the successful transition of life-cycle management activities into the US market. Manage, direct, and mentor two direct reports responsible for HCP personal promotion and promotional medical education. This position will report to the Brand Lead.
Individual should have a proven track record that demonstrates the breadth and depth across marketing competencies and achievement of performance objectives. Strong leadership skills are necessary to lead/contribute to overall sales execution of key deliverables. Experience working with cross-functional teams; e.g., Sales, Training & Development, Business Analytics, and Legal/Medical/Promotional Compliance Review Committees (PRC), is required. Ability to work with a sense of urgency and manage ambiguity and lead through dynamic competing internal and external demands.
? Developing US HCP strategies aligned with brand strategic imperatives, and executing corresponding tactics that are impactful, compliant, and within budget
? Managing HCP creative Agency of Record (AoR) for strategic planning, tactical content development and deployment from conception to execution and evaluation
? Working closely with legal, medical, & regulatory partners to ensure all field-delivered promotional resources are reviewed and approved by the Promotional Review Committee (PRC), resulting in compliant and impactful deliverables
? Consistently monitoring project budgets, expenses, and timelines; demonstrating strategic focus and critical thinking ensuring optimal use of limited resources
? Working with Business Analytics partners (both primary and secondary research) to ensure pull-through of customer insights and market research findings to HCP strategy, messaging, and resources
? Working closely with sales training and development on all salesforce related training materials for new marketing resources and for training content at POA meetings
? Collaborating with sales and sales leadership in identifying needed selling resources, customer concerns, and competitive threats. Developing resources in conjunction with sales and ensuring a consistent feedback loop to gain opportunities for enhancements and to monitor effectiveness
? Managing, directing, and mentoring two direct reports who will assist in all tactical level responsibilities associated with HCP promotion
Leading in the development of annual brand strategic and tactical plans, and accountable for providing project updates to senior leadership committees


? B.A. or B.S. degree
? Minimum of 5 years of pharmaceutical brand management experience
? Proven business analysis skills
? Proven agency management skills (for example, managed the agency of record, managed agency pitches for RFPs, etc.)
? Demonstrated ability to independently lead marketing plans, strategies, and significant projects
? Proven ability to effectively and efficiently drive performance across a matrix team
? Knowledge of pharmaceutical legal, promotional compliance, and medical review processes {PRC}
? Strong written and oral communication skills as well as good presentation skills



? Experience/knowledge of CNS marketplace, particularly, Major depressive disorder (MDD), schizophrenia, and bipolar disorder
? Brand and/or Indication Launch experience
? US HCP/PME Marketing experience
? Sales and/or sales training experience
? Master’s in Business Administration
? JV/partnership experience
? Capacity to influence decision making and work done by others over whom you have no formal authority
? Previous experience managing direct reports
Personal Attributes:
? Leadership         
? Highly adaptable/Flexible (ability to multi-task)
? Cultural and Team Fit
? Ability to navigate within an ambiguous environment
? Collaborative
? Strong written and oral communication skills
? Highly Motivated
? Strategic Thinker
? Results Driven with high sense of urgency
? Articulate
? Organized/Detail Oriented
? Team player
? Self-awareness, low-ego


Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: “Otsuka-people creating new products for better health worldwide.” Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.