Director, GTM Analytics & Data Science at Intercom in San Francisco, CA

Intercom is seeking a GTM Analytics & Data Science leader with a proven track record developing and managing advanced analytics capabilities and funnel optimization. This position reports to the Head of Analytics & BizOps and will be highly visible with the executive and senior leadership teams.

As the head of this function, you have the opportunity to lead an amazing team who are key to building data and intelligence into the end-to-end marketing funnel (acquisition, buyer journey, monetization, paid marketing, ABM and customer engagement) and sales processes. This includes building a data foundation (e.g., metrics, targeting dimensions); applying statistical techniques such as A/B testing, LTV estimation, and multi-touch attribution to measure our GTM efforts; applying advanced learning models to optimize the performance of key GTM processes; and conduct in depth customer deep dive analysis to inform strategic decisions.

You will partner closely with our Marketing & Sales leaders and respective Ops teams to align on goals, identify growth opportunities and build strategy and operations to execute against them. The GTM teams rely heavily on analytics to inform their data driven decision making processes, and the role requires excellent systems, analytics & presentation skills, & project prioritization across the GTM organization.

What will I be doing? 🚀

• Drive the creation and implementation of the analytical vision, the most valuable development direction and execution plan in order to maximise the efficiency and return on our investments.
• Collaborate closely with functional leaders to understand their needs, prioritize projects, use the best statistical methods to analyze data, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations.
• Provide subject matter expertise to assist in metric definition and right KPIs to measure performance and plan for future.
• Develop and launch new analytics solutions to complex business problems to meet business partner needs
• Lead and grow a team of talented analysts & data scientists. Mentor and coach the team, helping them realize their potential by setting clear expectations, upholding accountability, and providing challenges to stretch their skills.

What skills do I need? 📖

• 10+ years experience leading Go-to-market analytics use cases, preferably in B2B space, with measurable business outcomes.
• Deep end to end understanding of analytics from descriptive to predictive analytics. Hands on experience and aptitude to go deep when needed into technical aspects like machine learning and statistical modeling.
• Excellent communications skills, with the ability to synthesize, simplify and explain complex problems to different types of audience, including executives
• Team player who understands the collaborative nature of this work with the ability to influence at C-suite level in a cross-functional environment.
• Experience in growing and mentoring team creating career progression opportunities