Closely collaborate with small, dedicated cross-functional team across product, design, digital channels, social, PR to drive significant improvements in key customer/business growth metrics within small business industry verticals – brand recognition, signups, conversion, engagement, ARPU.
Test into compelling product messaging, benefits, and value propositions, based on customer & competitive insights that position and differentiate our products within key verticals that lead to subscriber growth and brand recognition for GoDaddy’s solutions.
Analyze all aspects of customer journey/funnel and identify the largest areas for improvement across marketing tactics, creative, messaging, merchandising pages, signup flow, product setup, and customer success.
Working with data science and analytics, develop and implement a rigorous testing methodology to maximize the volume and impact of tests that can be executed each month.
Develop innovative marketing programs to drive upsell/cross-sell and viral referrals from within the product(s) for respective verticals.
Provide customer insights and analysis to shape marketing & product approach.
10+ years of experience in marketing, with specific experience in small business/consumer technology-driven brands and experience in web/software applications
Growth-hacking mindset and strong experience working in a small team environment that has driven breakthrough customer/business results.
A customer-centric view with a passion for gaining customer insights and translating insights into strategies and executions in marketing and products.
Strong experience in developing simple, consumer-oriented messaging and positioning for a technical product based on market research and insights
Solid analytical ability, with track record of “test & learn” mindset
Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply
A love for solving tough, interesting problems
The ability to adapt to changing environments quickly
An innate bias toward action and is a strong self-starter