Required Skills / Responsibilities:
- Set strategic and operational plans for the growth marketing function, including goals and objectives, resources, budget and prioritization of initiatives to maximize output.
- Develop content marketing and demand generation campaigns/programs that generate robust pipeline in target segments. Partner with content marketing team to define requirements for content creation and adapt content to match each market segment and campaign.
- Implement programs that drive leads and ongoing engagement with target customers, including webinars, email campaigns, social marketing and events.
- Partner with sales and senior management to identify targets for account-based marketing (ABM) programs. Develop ABM strategy and execution plan for each selected account. Partner with account executives to implement a closed loop communication strategy with key decision-make