Director, Global Paid Media & Analytics at Lions Gate Entertainment Corp. in Santa Monica, CA

Summary of Position:

Lionsgate is seeking a full-time Director department to help drive paid media strategy and execute advertising campaigns in our Marketing department.

As Media Director, you’ll lead day-to-day development of media planning and activation for films through their entire lifecycle (Theatrical/PVOD through Home Entertainment) including Digital/Social, National/Local Television (Broadcast, Cable, Hispanic, etc.), Radio and Outdoor media. Reports to SVP of Media and will manage a team of direct reports and coordinate with internal stakeholders, executives and agency partners.

The ideal candidate will be a proven ‘self-starter’ who is comfortable managing a high volume of campaigns, tight deadlines and a fast-paced environment. A foundation in digital advertising and traditional media is required and an interest in new and emerging media and ad tech/data platforms. Positivity, innate curiosity and a calm, steady outlook in the face of change are desired.

Responsibilities:

Oversee the development of end-to-end media strategy and plans, working with SVP of Media and collaboratively with internal marketing disciplines to align media campaign strategies and efforts with larger marketing campaign

Work with media agencies to ensure flawless planning and execution; push team to elevate work and thinking

Track, analyze, and report data from campaigns weekly and uncover insights to refine and optimize both the media plan/strategy and inform creative

Collaborate with internal teams to create custom measurement and performance reports focusing on key metrics that drive the business

Uphold all-encompassing media budgets in addition to various upfront and partner commitments

Effectively manage your team, ad agencies, internal technology and analytics teams, and other media partners to help maximize ROI on marketing campaigns

Experience & Skills:

Bachelor’s degree (B.A. or B.S.) required

6+ years of experience in media planning, buying, and executing across multiple platforms including TV, Digital, Paid Social, Paid Search, Radio, and Outdoor (preferably entertainment industry experience)

Several years of hands-on management experience required

Ability to combine creative and analytical mindsets to build effective media campaigns

Be able to translate data – performance, competitive, consumer and industry insights – into action

Up-to-date knowledge of publishers, content creators, media technologies, research companies and other vendors which we could partner with

Experience in biddable media platforms and familiarity with DMPs, first-party data management, ad tech and analytical tools

Strong written and presentation skills as well as ability to think strategically, creatively, analytically, and tactically in high demand, fast paced environment

Able to work independently and have excellent time management skills

Problem solver with the ability to develop creative solutions

Organized, and detail-oriented with strong attention to follow-through

Nimble and flexible to succeed in a fast-paced environment and handle ad hoc requests

Strong team player, with open-minded and inclusive attitude

Results driven with an excellent accuracy and attention to detail

Passionate about traditional and digital media as well as movie marketing

Ability to communicate effectively with media, marketing, ad tech, and senior executives

Excellence in performing and application of media math and analytical capabilities

Ability to learn quickly and work well under pressure, prioritizing multiple projects simultaneously

Ability to thrive in a fast paced work environment and follow department protocol

Excellence in MS Office required, specifically experience in creating detailed spreadsheets using Excel as well as developing PowerPoint presentations