Director, Global CRM Innovation and Personalization

8 - 10 years experience  •  Food & Beverage

Salary depends on experience
Posted on 11/22/17
Oak Brook, IL
8 - 10 years experience
Food & Beverage
Salary depends on experience
Posted on 11/22/17

Job Description

The Director of Global CRM Innovation and Personalization will drive McDonalds global CRM technology strategy to drive deeper relationships with our customers. This role will focus on leveraging customer data to drive personalization across all customer touchpoints, as well continually adopting new and innovative technologies that allow us to most effectively leverage data to benefit our customers. This incudes management of best practices for segmentation, targeting and performance measurement.


    • Identify needs and partner with IT to develop global CRM technology strategy

    • Partner with IT  teams to manage and deliver global CRM technology needs

    • Create best practices around segmentation and targeting strategies

    • Create best practices around incrementality and performance measurement

  • Build and maintain pipeline of CRM innovation opportunities

Minimum Requirements

    • 'More than 8years of CRM, MarketingTechnology, Analytics or Data-Driven Marketingexperience

  • Bachelor's degree, or higher, in Business, Technology, Analytics or other relevant degree

Requisition Number


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