Director, Global Communications & Consumer Engagement, Clinique

Estee Lauder Companies   •  

New York, NY

8 - 10 years

Posted 211 days ago

This job is no longer available.

About Us

The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.

In 1968, a savvy beauty editor asked a leading dermatologist “Can great skin be created?” Clinique was born. Clinique’s mission has always been to provide the safest, most effective formulas in simple routines that bring remarkable results.

A custom-fit philosophy extends to Clinique Colour, which opens all skin types and tones to the joy of possibilities. Proudly allergy-tested and 100% fragrance-free, Clinique’s skin care authority is truly global. Clinique is always different. And always will be.

About the Job

Develop and execute brand's overall Global Communications strategy through relationships with traditional and digital media. Engage and delight the consumer at all digital touchpoints by cultivating an exciting and accessible brand voice through authentic and compelling storytelling that encourages brand exploration, love and loyalty.

About Your Responsibilities

Consumer engagement strategy that aligns with brand identity and promotes growth

  • Assist in creation of annual Global Communications calendar, including media relations, product placements, targeted pitches, events and partnerships on various platforms

  • Distribute toolkits to each region with materials including key messaging, sample pitch letters, press releases, photography, event guidelines and influencer activation to support affiliate-level strategy execution

  • Present regular reports and suggest strategy adjustments to senior PR leadership based on analysis

  • Compile trends and discover new opportunities for brand, media, and platform partnerships and recommend to senior leaders

Strong relationships with media contacts, both new and long-standing

  • Manage ongoing relationships with digital and traditional press and platforms on global level

  • Deliver product and brand information to press through press releases, samplings, media inquiries and interviews

  • Address public concerns and social responsibility related to brand in a timely and proactive manner

  • Package and deliver media clippings and brand perception report to Global Communications leadership

Develop the brand consumer engagement strategy

  • Define the consumer journey and lead strategic oversight of omnichannel global strategy in partnership with cross-functional departments and corporate teams. Determine critical success factors, operating plans and activities to support our omnichannel transformation

  • Own and oversee the strategy and development of all social and digital editorial calendars, partnerships and paid advertising investments

  • Strategic visionary of content creation, execution and dissemination strategies aligned with brand equity, platform relevancy and consumer targeting

  • Contribute to the development of brand’s 3-year strategy; anticipate future opportunities via industry analysis, culture and trend forecasting and customer segment behaviors

  • Present and evangelize Consumer Engagement strategy to senior leadership and C-suite executives in any and all forums requested

  • Partner with Product Marketing, Creative, Online, Consumer Engagement, GBSC, Product Development, Finance, Regional Teams, Corporate Marketing, and GIS to define the consumer journey and create category-specific winning strategies

  • Lead Partnership with Regions and Affiliates to develop relevant and compelling marketing messages, with locally relevant extensions, and to quickly and effectively deliver them to consumers

  • Identify, scope and define Consumer Engagement workflow processes with clear ownership, deliverables and accountability across stakeholders and cross-functional teams

  • Build and present the enterprise-wide digital transformation story to further the internal digital transformation agenda that strives to capture and maintain a best-in-class digital title

Brand storytelling to amplify brand reach and engage consumers across channels

  • Kickoff and own the development of the 360 concept brief development including platform and story activation

  • Present activation strategies to cross-functional brand and channel team leadership

  • Work with Creative to generate fresh and engaging campaign ideas to deliver on program goals and deepen loyalty and affinity

  • Ensure E-commerce site, in-store retail immersion and social and digital experiences are cohesive and compelling

  • Understand the pain points of the regions. Build and align goals across all levels of the matrix to ensure reduction of redundancies, spend and increase efficiencies globally

  • Work with partners to develop and implement fast and efficient marketing processes and systems (marketing strategy and planning, new product launch, marketing operations)

  • Enhance sharing of best practices globally and encourage optimization of existing initiatives

Analytics and consumer insights to drive performance, inform programming, content, spend and optimization strategies across consumer touchpoints

  • Lead the strategic planning and optimization of performance marketing channels

  • Institutionalize a strategic data-driven approach to inform investment decisions across platforms

  • Champion the integration of single customer multi-channel shopper acquisition and retention strategies through personalization and digital targeting informed by consumer relationship management (CRM) and campaign performance analysis

  • Lead the establishment of and adherence to relevant KPIs for social listening, customer segmentation, audience development and platform selection that evolve according to trends and market feedback

  • Manage and optimize costs across agencies, asset management and visual merchandising for campaigns

  • Develop faster and lower cost options for acquiring, engaging and retaining consumers

Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are

  • Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways

  • Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities

  • Identify and build creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach

Nurture a future oriented Talent strategy that drives internal engagement and external attraction

  • Partner closely with Human Resources to evaluate Talent Management and Talent Attraction strategy

  • Identify key skills and experiences to up skill and educate Consumer Marketing teams to continue to outpace competition and establish Brands as best-in-class leaders

  • Hire for the future philosophy; identify the skills that will move the Brand to be a leader in consumer engagement across all platforms

Finance and Budget Management

  • Run group or department P&L

  • Allocate and assign budget investment priorities based upon key departmental objectives

  • Enable fluid on-the-go budget spend framework informed by real time campaign performance analysis that minimalizes ineffective spend and maximizes ROI

  • Translate data into key goals and revenue targets

  • Manage costs across agencies and technology platform spend

  • Drive marketing ROI by optimizing content and channel marketing investments

  • Optimize A&P spend by developing faster and lower cost options for acquiring, engaging and retaining consumers

Leverage key insights gleaned from a refined analytics practice to inform decisions

  • Champion analytics usage throughout the function to accomplish strategic goals

  • Drive data analysis to inform decision-making for strategy development and adjustments as necessary

  • Enable team to track platform engagement and effectiveness through investment in appropriate analytical tools


About You

  • 10 years’ experience

  • Targeted to move into Executive Director role within a year

  • Digital Champion

  • Inspirational storyteller and dot connector

  • Content immersed

Experiences You Have

  • 360 programming development & activation

  • Social/digital campaign expert

  • Content creation & consumer storytelling

  • Monetization of engagement activities

  • P&L management

  • Retail

  • Analytics/CRM

How You Will be Successful

  • Strategic agility

  • Financial fluency

  • Disruptive mindset

  • Insights driven

  • Consumer-first

  • Change champion

    Job Number: 185042