About the role- How you will make your impact
- Lead strategy and execution of Gene Therapy educational materials supporting HCPs, Patients/Caregivers, and general audiences
- Leverage scientific understanding and marketing expertise to create scientifically sound, approachable and thoughtful materials for key audiences
- Drive cross-functional engagement and collaboration to develop materials required across various functions and stakeholders, and in partnership with global and regional marketing teams.
- Ensure and maintain tactical execution across all Gene Therapy and Platform Marketing materials is on strategy and aligned to the overall vision for bluebird
- Hire, lead and motivate direct report to support development and execution of deliverables across gene therapy and patient support initiatives
- Develop cross-brand patient engagement materials to support Pati