Director in San Francisco, CA

View All Retail & Consumer Goods jobs

Industry:

Retail & Consumer Goods   •  

11 - 15 years

Posted 8 weeks ago

WHAT YOU'LL DO

  • Develops and deliver on traffic, customer acquisition, and retention targets that drive Banana Republic Online's financial results.
  • Serves as a thought leader to drive innovation in digital channels and media vehicles.
  • Ensures that the site experience is in line with Brand identity and Brand strategic initiatives.
  • Develops and retain a high-caliber digital creative team by assessing current and future needs, and developing a holistic organizational model that scales with the needs of the business.
  • Collaborates closely with the Banana Republic Marketing, Digital, and Production teams to drive business objectives and translate key merchandising strategies into customer-focused messages.
  • Partners with the Marketing and CRM teams in creation and execution of effective customer retention strategies delivered through productive email programs and personalized site experience.
  • Leads collaboration with brand, Ecommerce, DCM and email teams to deliver disruptive creative solutions.
  • Partners and influences Product Management as part of overall site and consumer experience.
  • Partners with sister brands to drive on-line cross marketing opportunities on universal platform.

WHO YOU ARE

  • Minimum of 10-15 years of consumer marketing and creative management experience in retail fashion or beauty. Strong t
  • rack record of establishing a creative vision that drives awareness, acquisition and loyalty through the digital experience. Ecommerce experience required.
  • Minimum of 7 years management experience in a creative setting
  • Strategic thinker with passion for our business and the customer
  • Ability to think creatively and commercially to drive business with innovative digital ideas that execute across platforms and media vehicles
  • Strong understanding of our business and overall business acumen. Proven experience in working effectively in Creative and Merchandising organizations
  • Ability to develop and manage relationships with key business partners and key stakeholders to improve performance of digital programs while maintaining integrity of brand experience
  • Self-starter with strong creative point of view, and persuasive communicator.
  • Able to manage and lead through ambiguity and change; strong problem-solving skills especially with emerging digital platforms and media
  • Strong organizational and planning skills with the ability to work under tight deadlines and to effectively manage multiple projects simultaneously.
  • Bachelor's degree required