Universal Brand Development's Franchise Management team drives the global vision and strategic development and execution of our franchise strategy and marketing plans to cultivate brand growth and drive revenue throughout the franchise ecosystem. We are a team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.
The Director, Franchise Strategy and Marketing is responsible for driving the growth and development of NBCUniversal franchises by creating and managing innovative plans that maximize NBCU IP, particularly existing or future franchises, across company and help ensure long-term success of the brands, and ultimately drive revenue and long-term value for NBCUniversal. Additionally, this person is responsible for the marketing strategy and execution of franchise level campaigns and digital programs to drive brand engagement. Reports directly to the VP, Franchise Management.
Franchise Strategy & Marketing: Partner with VP, Franchise to develop strategic business plans for franchises and guide implementation to drive revenue and build brands.
Brand Stewardship: Act as brand champion and ambassador for internal and external needs outside of the content window, and support brand marketing team during film windows.
Communication & Collaboration
•7+ years experience: CP or Franchise Management background preferred; Entertainment experience a plus
•Experience in marketing, presentations and communication key
•Experience in kids entertainment or Kids-related business