Director for Marketing and Communications
Less than 5 years experience • Healthcare IT
As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for four consecutive years.
Founded in 1899, the University of Washington School of Law is one of the nation’s top public law schools; it also enjoys strong private support for leading programs in Asian Law, Global Health, Law & Technology, Tax, and Environmental Law. Located in William H. Gates Hall, a new state-of-the-art facility in vibrant Seattle, the School of Law is also home to the Gates Public Service Scholars program and the Barer Institute for Law and Global Human Services.
The University of Washington School of Law is seeking a full time Director for Marketing and Communication.
The Director for Marketing and Communications leads all internal and external communications for the University of Washington School of Law, including branding, marketing, media relations, advertising, and social media. This position works closely with University Marketing & Communications to align the School's communications and marketing with those of the UW as a whole, and with the Assistant Dean for Advancement, Assistant Dean for Admissions, Law School Administration, academic leaders, advancement staff, and volunteers to develop, implement and evaluate a strategic and comprehensive plan for marketing and communications for the UW School of Law. The Director assumes a key leadership role in initiating and implementing marketing and communications projects and media/public relations efforts that keep the School’s internal and external constituencies informed, and enhance the overall image, awareness, and fundraising activities of the school.
Strategy, Planning, and Production of Communications/Marketing and Advancement Materials
Supervise and work collaboratively with the law school’s e-Communications and Web Content Specialist to develop priorities and define scope for web content and e-Communications efforts; contribute to the professional development of the e-Communications, Front-end Web Developer and Web Content Specialist.
Supervise and work collaboratively with the law school's Graphics Designer to design and produce marketing materials, including web and brand design, promotional/campaign deliverables and information graphics that meet UW integrated brand marketing and communications strategy objectives.
Work closely with the Dean of the School of Law, the Assistant Dean for Advancement, the Associate Dean for Research and Faculty Development and other key faculty members to manage the development and priority of key, targeted messaging to US News and World Report (UWNWR) voters during the fall voting cycle (including UW Law magazine and other targeted print and electronic communications).
Work collaboratively with the Assistant Vice President of Strategic Communications and other representatives of University Marketing & Communications to coordinate School of Law communications with UW communications, and vice versa, and to align School of Law branding with the UW's brand.
Update the comprehensive annual communications and media relations plan for the School of Law. Develop, organize, and/or direct long-range objectives and other public relations activities that support the School’s advancement goals, and internal and external communications needs.
Create, produce and edit communication materials (print, online, video, PowerPoint, etc.) for audiences including School faculty, staff, prospective students, students, alumni, donors, corporate partners, foundations, the media, USNWR voters, and the general public. Work with School leadership (including the Dean, Assistant Deans, Associate Deans, Department Chairs, among others) to ensure that the School’s key messages are reflected in all UW Law publications and events.
Work with the Assistant Dean of Advancement to create, implement, and evaluate key fundraising messages and themes for the UW Law Advancement program. Oversee the creation, design, and writing of compelling case statements/concept papers for specific UW Law priorities and/or capital campaigns.
Work with other UW Law Advancement staff to edit campaign, direct mail, and fundraising materials sent to alumni, donors, and the general public.
Serve as editor of the School’s annual UW Law magazine, developing the content and overseeing all writing, editing, design, and production. Serve as content editor and supervise the creation and production of electronic communications.
In close coordination with the Law School Technology Services team, help advise and provide marketing and communications-related insight and guidance regarding the efforts currently underway to fully redesign and enhance the School of Law website.
Manage and grow the School of Law’s social media efforts on Twitter, Facebook, LinkedIn, YouTube and potential other sites as user trends evolve.
Manage, develop and oversee the content, in coordination with the eCommunications Front-end Web Developer and Web Content Specialist, on the School of Law website.
Develop, create, and produce other innovative brochures and materials as necessary to meet UW Law communications, marketing, and public relations objectives, including event invitations, programs and announcements. Create inventive vehicles that will engage the interest of alumni, donors, prospective students, and the general public and effectively provide them with information about the activities taking place in the School.
In cooperation with the Advancement team, work to ensure that special events, promotional events, fundraisers, and academic programs are designed to support the vision and direction of the overall communication strategy.
Select, hire, and manage vendors and contractors across multiple disciplines including graphic design firms, public relations, advertising and marketing firms, freelance writers, photographers, event design, production vendors, and more.
Additional Writing, Editing, Strategic Advising, and Media/Public Relations Responsibilities
Prepare correspondence on behalf of the Dean, including but not limited to: publication messages, letters, speeches and talking points, lectures, award nominations, volunteer acknowledgements, and condolences.
Work closely with the Dean, academic department chairs, administrators, and program directors to assess upcoming projects and activities and determine the most suitable forms of communications in accordance with the School's strategic goals.
Serve as a resource for other programs and centers within the School, advising them on editorial content and the production of a number of miscellaneous print and web-based or electronic program newsletters, invitations, and announcements.
Promote and manage media relations for the School and work to capture media attention for significant and newsworthy stories from the School. Work in cooperation with the UW Office of News & Information when necessary. Independently develop regular news releases and write articles about specific activities, events, research and accomplishments in the School, disseminate to the media, and act as media contact.
Help coach faculty members in media preparedness, and accompany them to video/radio interviews and photo shoots as necessary.
In cooperation with University Marketing & Communications, work to promote campaign/advancement messages through broad communications channels. Serve as the School’s representative to the UW Marketing & Communications Executive Committee, and other communications committees and initiatives as necessary.
Other Duties as Assigned
This includes but is not limited to photography, editing special projects, video and photo shoot planning, and compiling School newsbriefs to submit to US News and World Report voters and other outlets.
This position reports to the Dean and has a dotted line report to the Assistant Vice President of Strategic Communications in UMAC, and supervises the School of Law Web Content Specialist, Graphics Designer and FrontEnd Web Developer.
Bachelor’s degree in communications, public relations, marketing, business administration, journalism or related.
Four years of experience in communications management.
Demonstrated ability to conceive, implement, and evaluate creative marketing and communication strategies.
Demonstrated experience analyzing and synthesizing large and complex amounts of information.
Outstanding writing, editing, and proofreading skills with high attention to detail.
Extensive experience in positions that require writing and editing of news articles, messaging, briefing papers, web content, and other materials for diverse audiences, including at the executive level.
Excellent communication and interpersonal skills to establish and maintain cooperative working relationships with other Advancement and alumni relations staff, deans, faculty, staff, corporate representatives and CEOs, donors, and prospective donors.
Demonstrated experience planning, directing, and monitoring budgets.
Understanding of current and emerging social media trends.
Demonstrated knowledge of current desktop publication and web applications including Adobe Creative Suite.
Demonstrated experience working within a complex organization.
Ability to work independently with minimum supervision.
Prior supervisory experience.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
Master’s degree in communications, public relations, marketing, business administration or journalism.
Ability to translate legal programs and projects into easily understandable communications for the general public.
Experience in higher education; law or legal related field
Fundraising experience desirable.
Basic understanding of HTML coding, Photoshop and video production.
Experience working with content management systems.