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Director for Athletics Marketing in Abilene, TX

Abilene Christian University

Abilene, TX 79601
7w ago


$80K - $100K*


Education Administration


Less than 5 years

Job Description

Essential DutiesA. Create and execute all marketing and promotional plans for the intercollegiate

athletics programs.

1. Develop comprehensive marketing plans for all athletics programs -

primarily focused on increasing attendance and fan experience for

football and basketball.

2. Work with creative services to develop all advertising media for both

external and internal audiences.

3. Coordinate game day experience, including the preparation of game day

scripts to be used and followed by PA announcer and other game day


4. Ensure the promotion of athletics events increases visibility of ACU on the

campus and within the Abilene community.

5. Manage all available media trade for radio, billboard, and TV advertising.

6. Schedule workers for sound, video board, and marketing tables as

available at athletics events.

7. Manage the successful operation and growth of Rally Ca

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Valid through: 2020-3-4

About Abilene Christian University

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* Ladders Estimates