Director, Field Marketing

Boingo Wireless   •  

Los Angeles, CA

Industry: Telecommunications


Not Specified years

Posted 181 days ago

This job is no longer available.

Are you a well-rounded marketer with a penchant for account management? Are you also a decisive leader with experience guiding a remote team to ever-greater heights? Do you enjoy being instrumental in turning customer feedback into actual features and products?

Then, nice to meet you. We’re Boingo. We’re looking for a superstar to help oversee one of our most successful business lines: Broadband. We offer instant access to blazing fast Wi-Fi and mobile HDTV service to customers living in the barracks and dorms on military bases. We work tirelessly to understand this group’s specific needs with a wildly popular, custom product line.

You’ll lead an impressive team of field marketing managers who are tasked with executing marketing, sales and account management efforts for ~10-15 military bases each across the US and Japan.

If you’re a strong marketer and an articulate people-person, then this may be a your next great adventure. You should join us.

The Boingo employee experience offers a fast-paced environment with a start-up vibe. At the same time, we are an established, award-winning public company that is on the bleeding edge of technology in the heart of Silicon Beach. 

When you land this gig, you’ll get to show off your talents in a variety of disciplines.

Managerial Responsibilities

  • Lead and inspire a field marketing team of 5-10 regional managers and contractors in North America and Asia Pacific
  • Generate and manage complex annual revenue and operational expense budgets for the B2C Broadband business line
  • Construct an annual roadmap for the Broadband field marketing team
  • Recruit, interview, and onboard new hires for the field marketing team as needed
  • Help develop new Broadband products, features and services
  • Become proficient the marketing tools we use, including Salesforce, Tableau, Business Intelligence, Splunk, Radian6, Wordpress and a few others


Marketing Responsibilities

  • Analyze sales and churn data to identify customer trends and anticipate future behavior
  • Champion the customer experience by internalizing customer feedback and converting it into actionable data
  • Develop and refresh marketing campaigns and promotions for the Broadband market
  • Analyze market and competitive landscapes to prioritize local and overall strategies
  • Analyze and track field marketing efforts to determine ROI
  • Take the lead as a Directly Responsible Individual on a variety of cross functional projects related to the Broadband business


Account Management Responsibilities

  • Host regular marketing meetings with key external stakeholders
  • Develop mutually-beneficial marketing campaigns with external stakeholders
  • Effectively manage partnerships by maintaining open lines of communication with external stakeholders

To be considered, you:

  • Bachelor’s degreerequired in Business, Communications, Marketing or a related field
  • Can compile and analyze marketing data with ease
  • Are willing and able to travel ~50% of the time
  • Possess excellent written and verbal communication skills for a variety of audiences
  • Have intermediate or higher MS Office skills, including Excel, Outlook, PowerPoint, and Word
  • Excel at juggling multiple projects, staying organized and prioritizing deadlines
  • Have a strong interest in the technology and/or entertainment industries
  • Are positive and ready to contribute and learn
  • Enjoy leading and working as part of a team to hit ambitious goals
  • Have an incredibly upbeat, positive, “can do” attitude
  • And last but not least, believe from the depths of your soul that the customer comes first

Stand out from the crowd with:

  • A Master’s degree in a related field
  • Experience with military lifestyles
  • Exceptional account management skills
  • Experience in subscription model marketing