Director, Experience Analytics

RAPP   •  

Los Angeles, CA

Industry: Media

  •  

8 - 10 years

Posted 53 days ago

Our home

Based in the heart of LA's Silicon Beach, near distinguished neighbors like Facebook, Google and YouTube, our community is a pulsing center of creativity, and great hangouts.

Our clients

Like a broad mix of resume-building categories to apply your talents to? Then, you'll like how we roll with great brands like Toyota, Bank of America, AARP, Xoom and more.

ABOUT YOU

You have 8+ years of experience deriving insights through data and utilizing quantitative techniques to solve marketing or business problems, such as campaign analysis, a/b testing and program optimization.

You are an overseer with an ability to analyze across multiple channels. You know when to use the right methods to get the best information.

In your career, you have worked for an advertising and marketing company (or maybe a few) and retail or quick service restaurant client. You can establish KPIs, define learning agendas, and create MDA plans like it's your job - because it is.

Most of all, you understand that data isn't just numbers. You have an ability to give meaning to the data to give insight into the behaviors of real people.

CRM Experience is required as well as deep expertise in email, direct mail, and web, and functional knowledge of online display, mobile, social media and search as well