Director Engagement Strategy

AbelsonTaylor   •  

Chicago, IL

Industry: Professional, Scientific & Technical Services

  •  

11 - 15 years

Posted 197 days ago

Director Engagement Strategy

The Director of Engagement Strategy and Analytics will be primarily responsible for providing leadership and strategic guidance for all digital projects and initiatives and RM programs for assigned accounts. The goal is to provide guidance that takes into account the customer journey and lifecycle and to coordinate this with a channel plan that outlines the most efficient path to connect with that customer. Successful candidates will demonstrate a history of creating innovative and effective digital initiatives as well as customer loyalty programs and maximizing the usage of applicable customer data. This position requires a sound understanding of current and emerging interactive vehicles that impact digital communications.

Functions and Responsibilities


?Serves as a thought leader in aligning digital marketing strategies under a client’s business goals andobjectives


?Directly manage digital strategy team members for all assigned accounts to determine client digital andrelationship management needs and provide strategic framework to answer those needs. Work inpartnership with the agency’s account directors to ensure that resource needs and strategic needs arefully met.


?Client thought leader in aligning integrated marketing strategies under a client’s business goals andobjectives; direct client communication to sell in new strategies and executions


?Serve as Agency lead for process improvement and other critical initiatives, as assigned


?Manage assigned digital and the RM strategists to provide account teams with consistent, valuable andrelevant guidance


?Lead efforts to evaluate digital and RM programs and tactics that coordinate multiple customer touchpoints to optimize successful consumer experience


?Work with account team to identify opportunities and determine and prioritize project scope andbusiness specifications


?Provide strategic insights and support, as assigned, for new business opportunities


?Demonstrate leadership and expertise in key digital analysis and performance including GoogleAnalytics, SEO, UX/UI


?Provide regular client team education on digital and RM philosophies, trends and insights


Qualifications:


?Bachelor’s degree in related field, preferably quantitative, business, math or economics withquantitative work experience


?Deep background in data creation, manipulation, analysis and management


?Strong basic statistics background (preferred)


?Broad, evidenced experience in mobile marketing


?Possess an expertise in new and emerging digital channels, tactics and media


?Experiential knowledge of integrated marketing and digital disciplines as well as Direct Marketing,including testing, tracking and measurement


?Superior communication, budgeting, project management and planning skills


?10+ years of digital strategy experience


?Healthcare and agency experience strongly desired