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Director, DTC E-Commerce in Oakland, CA

Blue Bell Ice Cream

Oakland, CA 94601
6w ago


$200K - $250K*


Digital Marketing & Social Media


8 - 10 years

Job Description

Blue Bottle Coffee is a passionate and growing team of hundreds around the world, united by the simple purpose of connecting the world to delicious coffee. We roast on four coasts, make delicious drinks, clean up after ourselves, bake cookies, get change at the bank, and say please and thank you.

About the job:

Blue Bottle is looking for a talented leader to oversee day-to-day operations of our ecommerce business. In short, you'll develop the vision and strategy for our DTC business, manage the P&L, rigorously analyze performance data, oversee our digital marketing strategy (with day-to-day operational support from our Growth and Retention manager), merchandise the site, and continuously work to optimize our shipping and fulfillment processes.

This is a critical role for us with broad responsibility. We're looking for an aspiring CEO who's highly analytical—you're a whiz in Excel, comfortable with SQL, and can build compelling business

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Valid through: 2020-3-4

About Blue Bottle Coffee

Blue Bell Creameries is an American food company that manufactures ice cream. It was founded in 1907 in Brenham, Texas. For much of its early history, the company manufactured both ice cream and butter locally. In the mid-20th century, it abandoned butter production and expanded to the entire state of Texas and soon much of the Southern United States. The companys corporate headquarters are located at the "Little Creamery" in Brenham, Texas. Since 1919, it has been in the hands of the Kruse family. Despite being sold in a limited number of states, as of 2015 Blue Bell is the fourth highest-selling ice cream brand in the United States as a whole. The company has its roots in the Brenham Creamery Company, which opened in 1907 to purchase excess cream from local dairy farmers and sell butter to people in Brenham, Texas, a town situated approximately 70 miles northwest of Houston. In 1911, the creamery began to produce small quantities of ice cream. By 1919, the creamery was in financial trouble and considered closing its doors. The board of directors hired E.F. Kruse, a 23-year-old former schoolteacher, to take over the company on April 1, 1919. Kruse refused to accept a salary for his first few months in the position so that the company would not be placed in further debt. Under his leadership, the company expanded its production of ice cream to the surrounding Brenham area and soon became profitable. At his suggestion, the company was renamed Blue Bell Creameries in 1930 after the Texas Bluebell, a wildflower native to Texas, and which like ice cream thrives during the summer.
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* Ladders Estimates

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