Director, Digital Video Marketing

GoDaddy.com   •  

Hiawatha, IA

Industry: IT Consulting/Services

  •  

Not Specified years

Posted 273 days ago

This job is no longer available.

Responsibilities:

  • Lead the channel strategy, creation & execution of effective digital video marketing campaigns that are in-line with the company objectives.
  • Collaborate with market, product and creative directors to direct and improve video content.
  • Forecast channel market KPIs including reach, spend, ROAS, while focusing on performance trends.
  • Manage digital online marketing team, enabling them to meet their goals and objectives.
  • Develop standard processes and tools for the digital video channel.
  • Partner with internal and external key stakeholders to articulate a vision and development a channel roadmap for a test and learn, while driving the overall business.
  • Manage market campaigns & product mix to ensure optimal return on market spend, while improving the velocity of the channel discoveries to ensure market goals are reached, effective and incremental.
  • Define proper measurement requirements and structure, work with analytics teams to improve reporting and channel visibility. 
  • Manage audience development growth strategy with clear defined plan and ability to effectively measure.
  • Identify industry insights and trends to define and refine channel approach.
  • Manage front facing company video channels.
  • Other initiatives/projects as needed.

Job ID R001925