Digital Marketing & Social Media, Marketing Research & Analysis
What you’ll do:
Client Focus | Work closely with clients and internal teams to define goals and develop digital campaign strategies and media plans and manage expectations. Build upon current client strategies to meet/exceed objectives. Educate the client on the synergy of paid, owned, and earned media. Function as an expert for the client and a go-to resource for all things digital media – Search (Paid and Organic), Display, Social, SEO/Content, User Experience/web design, email marketing, and knowledge of web analytics methodologies. Participate in regular client meetings and lead client presentations.
Strategic Management | Possess in-depth knowledge of client business objectives, strategies and competitive landscape. Ensure that learning objectives and KPIs are established. Review the data strategy. Uses data to inform decisions on strategic directions and plans. Analyze campaign performance (through web analytics and statistical reports) against goals and provides recommendations for change as needed. Provide sales support for new business presentations
Team Management | Supervise and spearhead career development of Campaign Managers. Support training and mentoring of Campaign Managers, including contributing to and organization of process materials. Ensure that the team is developing strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
Who you are:
A builder | Entrepreneurial attitude coupled with strong business acumen. Ability and appetite to bring people together. Innate ability to marshal people and create gravity around ideas.
Open and collaborative | Our team is close-knit and supportive and we’re working with a lot of unknowns – you must champion of team environments that are comfortable and encouraging.
Optimistic and resilient | Dig in and figure out how to work around problems. Exemplify a “Yes and why not?” posture. Takes care of self and team. Balance needed to maintain stamina and positivity.
Ego-less | We all wear the hats that need wearing, it’s a mentality that makes the team successful.
What You’ll Need:
Bachelors degree required in marketing or related field.
Approximately 15+ years of related industry experience.
History of producing effective digital marketing strategies.
Demonstrated track record of client relationship development and service.
Proven experience working cross-functionally within an organization.
Strong interpersonal communication skills.
Knowledge of the interaction of paid, owned and earned media.
Healthcare marketing experience a plus.
Superior communication skills, both internal and client-facing.
Wunderman Thompson is a New York-based global marketing communications agency with 200 offices in 90 markets. It is part of international advertising group WPP Group. Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman.