Director - Digital Strategy

Fidelity Investments   •  

Smithfield, RI

Industry: Accounting, Finance & Insurance

  •  

5 - 7 years

Posted 203 days ago

This job is no longer available.

Fidelity Institutional Asset Management is dedicated to the institutional marketplace and serves consultants and institutional investors, such as defined benefits and defined contribution plans, endowments and financial advisors. Fidelity Institutional Asset Management is a gateway to Fidelity’s broad and deep institutional investment management products and capabilities in equity, fixed-income, high-income and global asset allocation.

The Expertise You Have

  • Bachelor’s Degree
  • 5-10 experience with digital strategy
  • 5-10 experience experience with managing people, process or projects with the ability to influence others.
  • Digital Marketing experience – knowledge, modern marketing automation, nurturing automation, personalization and sales enablement
  • Ability to influence others

The Skills You Bring

  • Energetic, curious, and comfortable challenging ideas and influence others in a collaborative environment that is focused on what is right, not who is right
  • Resourceful, analytical, proactive contributor that works well independently and as part of a team
  • Keen ability to logically stage and clearly articulate complex ideas and strategies for all levels
  • of leadership

The Value You Deliver

  • Establish the foundational digital approach by developing processes, establishing tools, and creating communication plans that drive clarity and alignment across the organization
  • Streamline the process of capturing, evaluating and prioritizing new client engagement ideas against existing, in-market client digital campaigns
  • Extend the reach and enhance the effectiveness of sales initiatives by determining when, where
  • and how to deploy digital marketing capabilities
  • Drive scale and efficiency by establishing and evolving playbooks that outline the process
  • to create and deploy digital strategies that deliver desired results
  • Ensure campaign effectiveness by identifying measurable and relevant success metrics, and delivering them through clear and consistent reporting
  • Partner with the segment marketing function to grow our campaign planning and development capabilities to support new areas of opportunity and leverage new

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