Director Digital Strategist

8 - 10 years experience  •  Automotive.

Salary depends on experience
Posted on 03/20/18
Burlington, VT
8 - 10 years experience
Automotive.
Salary depends on experience
Posted on 03/20/18

Description

The Director, Digital Strategists is responsible for building, developing and managing a high performing team of Digital Strategists . The Digital Strategist team provides  exceptional client service and expertise across multiple domains of digital marketing in partnership with the Media and/or EDP sales organization, to support  the  client’s overall media strategy
This includes ensuring proper account/relationship management, risk management, contract management, project management, performance and delivery of products and services under each program and serves as a point of escalation.  This position is a model leader to the directly reporting team including mentoring and development coaching as well as indirectly across functional teams providing overarching vision. The Director of Digital Strategists works directly with Client Services leaders, Product, Engineering, Finance, Legal, and Sales in order to create alignment around our largest install base.


This position requires considerable skills in operational design, client experience and execution. Additionally the position requires strong skills in relationship management specifically applied to digital marketing for the automotive industry.  The successful candidate will be a highly experienced operational leader that in partnership with the sales team will  understand and apply account management to dealers across the nation. 


Director is responsible for assisting with the creation and ensuring adherence of expense budget as well as supporting revenue retention objectives. 

Client and portfolioretention:  

  • Responsible for partnering with sales to ensure the  entire team’s retention and product growth within their portfolio of clients to ensure maximum customer value and satisfaction. This will include building strong relationships with the clients and sales. Additionally this leader will execute workflows and engagement models to ensure client satisfaction. Leader will respond to client escalations, ensure quality of the digital marketers consultation with client, identification and resolution of weaknesses in existing customer relationship management procedures
  • Assist in the creation and communicate of all pertinent program metrics regularly to internal stakeholders and clients
  • Attend client service review meetings to review performance reports, as well as service improvement and revenue opportunities
  • Develop deep relationships with key contacts internally across the organization and externally with  dealerships within the portfolio to ensure client retention and growth

Performance Management: 

  • Provide guidance, leadership, and feedback to help the teams deliver the highest quality projects and services to the Dealer.com client base
  • In partnership with the client experience director will bring forward opportunities and in some cases help to create standard processes and ensure consistent delivery and adherence with respect to call handling, case handling, client and sales engagement
  • Ensure regular coaching and feedback is happening with teams and coordinate assignment of new projects and alignment with internal departments
  • Create and perform capacity planning to determine if and when additional program staff is needed
  • Manage the performance and development of roles assigned to the program to ensure successful execution against internal and client facing goals; hold staff accountable for workday, workload, job implementation/execution and professional conduct

Process Improvement/Measurement:

  • Drive continuous improvements in the Digital Strategist team through analysis of program performance data
  • Capture, manage, and communicate project risks and opportunities
  • Quantify and qualify the costs and benefits of the program to ensure sustained profitability.  Identify and propose process improvements, resource capacity planning, and product packaging and pricing
  • Coordinate cross-functional efforts within the organization to ensure accurate communication, documentation, and process efficiency in support of the program
  • Build relationships with partners to assist with proactive process improvements and service


Qualifications

  • 8 + years of relevant operations and service work experience
  • 5+ years managing managers
  • Excellent written and verbal communication skills
  • Risk/Opportunity Management:  Must have the ability to identify risks and opportunities from multiple perspectives (revenue, review legal client contractual agreements, and client relationship)
  • Proficient with Microsoft Office, especially Excel (certification a plus) and PowerPoint
  • Strong interpersonal skills
  • Travel:  Ability to travel to various partner locations and some weekend work required based on demand
  • Bachelor’s Degree in Marketing, Business, Communications, IT or other related field required

PreferredQualifications:  

  • Example: Must be proficient in Adobe Reader/Writer
  • 8+ years  Digital Marketing experience specifically applied in the automotive industry preferred
  • Previous automotive, media or media sales / support experience
  • Detailed understanding of web application development and internet technologies as it applies to Digital Marketing
  • Working knowledge of Internet applications and protocols (web browsers, email, http, ftp).  Knowledge of web display languages (html, CSS). In depth understanding of search engines and bid management tools.  Knowledge of development techniques and databases desired but not required (asp, xml, JavaScript, php, esl, SQL)

184683

Not the right job?
Join Ladders to find it.
With a free Ladders account, you can find the best jobs for you and be found by over 20,0000 recruiters.