Director, Digital Media

XPO Logistics   •  

Greenwich, CT

Industry: Manufacturing


5 - 7 years

Posted 45 days ago

This job is no longer available.

Logistics done differently.

Do you love a challenge and thrive in situations where you need to think on your feet? As the Director of Digital Media at XPO Logistics, you'll be responsible for the company’s digital footprint, including the management of all social media platforms and the XPO website. You will identify and scale cost-effective acquisition campaigns across social, search, and native advertising, as well as contribute to the overarching strategic communications plan, using analytics to inform decisions and drive execution of campaigns against company goals. Put your skills to work for us and we will give you the tools, resources, and support to build a career you are not only proud of, but one you love.

Pay, benefits and more.

We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability, and the opportunity to participate in a company incentive plan.

What you’ll do on a typical day:

  • Build a digital media plan focused on branding and engagement across social media platforms; maintain an editorial calendar that drives consistent content globally
  • Craft a unified strategy around company-owned channels; streamline our presence on social platforms to speak with one voice
  • Employ methods and metrics to monitor, track, and analyze the effectiveness of social mediacampaigns, public engagement, fan page visitor demographics, trends and timing, and page popularity rankings
  • Develop, compose, and maintain written, video, and photographic content on the website and social mediachannels with an initial focus on Facebook, LinkedIn, and Twitter; drive effective results for all media campaigns
  • Collaborate with internal partners across business units to generate social media content that builds the brand with core audiences
  • Monitor traditional and new technologies and social trends to receive, filter, and share strategies to ensure we are using the latest social media practices
  • Lead projects related to the composition, analysis, and measurement of social mediacampaigns

What you need to succeed at XPO:

At a minimum, you’ll need:

  • Bachelor’s degree in Digital Media, Marketing, Communications, or related field
  • 5 years of experience in digital media and marketing management; successful track record crafting content that inspires engagement on behalf of a brand
  • Strong familiarity with the Associated Press writing style
  • Substantial experience with Google Analytics, Facebook Insights, and social monitoring tools
  • Experience driving successful media campaigns through organic, SEO, and sponsored content

It’d be great if you also have:

  • Demonstrated experience managing and developing teams to achieve results
  • Strong attention to detail and follow-up skills
  • Ability to independently identify and resolve complex problems
  • Excellent verbal and written communication skills
  • Ability to build and scale complex marketing campaigns simultaneously across multiple media channels

Be part of something big.

XPO provides cutting-edge supply chain solutions to the world's most successful companies, including Disney, Pepsi, L'Oréal, Toyota and many others. We’re the fastest-growing transportation company on the Fortune 500 list and we’re just getting started.

We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Requisition Id: 56443