The Director of Integrated Marketing for Travel Retail Worldwide will drive and implement digital marketing campaigns into the Brand marketing teams and bring those campaigns to life through Retailer.com sites and in-store activiations.
The Director works closely with the Brand teams to ensure both product marekting campaigns and digital innovation are included as part of their overall 360 marketing executions.
The role requires a deep understanding of online, social media and trends that will help develop and efficiently drive our Travel Retail business.
The role is also responsible for accelerating our overall Digital IQ within the Travel Retail teams and proposing TR Brand specific digital strategies.
Digital Marketing - 40%
Leverage and lead adaptation of Global Brand digital marketing initiatives for TR Brands.
Influence and collaborate with the Regional Digital and Branded Marketing teams to deliver integrated consumer experiences.
Manage risk, vendors, agencies and timelines for creating and deploying digital marketing initiatives.
For Global TR specific campaigns, direct all aspects of the “digital supply chain” from marketing messaging, asset creation, transcreation, content and delivery for TR digital media.
Oversee TR Brand digital media spend and report on media best practices and benchmarks.
Test new media opportunities targeting Travelling Consumers.
Partner with interactive agencies, retailers and affiliates to deploy innovations for digital marketing campaigns specific to the Travelling Consumer.
Measure and report on success of digital media launches and provide insight to best practices in the Region.
Leverage key insights about travel corridors to inform digital strategies by Brand and Channel.
Establish Branded TR best practices to accelerate digital execution within the Travel Retail space.
Ensure digital innovation aligns with trends and maximizes business potential for our Brands.
Partner with TR communications to guide local adaptation for increasing social media reach relevant to the Travel Retail channel and integrating social into digital campaigns.
Strategy and Business analysis 20%
Ensure TR ELC remains the thought leader and delivers digital campaigns ahead of the competitions’ use of digital/online in the local market.
Review and iterate on the success of New Media marketing programs and scale the learnings to all TR Regions and maximize global travel corridors.
Provide collaborative oversite and recommendations to sustain and grow TR social media presence.
Partner with the Insights, Category Management, Social and Digital Key Accounts to create and execute digital strategies for specific travel corridors.
Increase the overall Digital IQ in TR WW.
Demonstrate their passion and expertise in working with digital marketing campaigns
Excellent presentation and influencing skills combined with sound business acumen
A driven capacity for executing new digital initatives
Proven strategic approach within social media and marketing.
Vendor management and oversight of digital media spend.
Experience in Operational and applied Marketing Management
Bachelor’s degree, MBA a plus
Additional language skills a plus
Job Number: 183364