Director, Digital Marketing

LifeVantage

$80K — $120K *

Lehi, UT 84043 In-Person

clock 2 months ago

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8 - 10 years of experience

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Job Description

Position Summary:
LifeVantage is hiring a Director, Digital Marketing to lead and enhance our digital presence. This role is pivotal in establishing and maintaining LifeVantage's brand authority online by owning and optimizing our website and blog as the primary source of trusted information. The Director will manage and mentor the Manager of Digital Marketing to craft a robust SEO strategy that reinforces our brand's credibility and visibility. Collaborating closely with IT and UX designers, the Director will oversee website optimization and content strategies to position the LifeVantage website as the definitive authority in our space.

Essential Duties & Responsibilities include (others may be assigned):
  • Develop and implement strategies to improve brand authority via website and SEO.
  • Provide keyword research and insights to guide content creation, working with internal teams and external agencies.
  • Collaborate with Marketing Communications, Social Media, Field Communications, and Product Marketing, to create digital campaigns that accomplish goals for cross-functional projects, while maintaining brand authority.
  • Collaborate with IT and UX teams to optimize site performance and usability.
  • Monitor and improve web analytics through Google Analytics, reporting key insights to stakeholders.
  • Manage the digital marketing team, including direct oversight of the Manager of Digital Marketing.
  • Lead cross-functional efforts to create landing pages, pop ups, site banners, and other web assets for campaigns.
  • Establish global content strategies and update schedules to support the LifeVantage App.


Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 8+ years of experience in digital marketing, with a focus on website and SEO.
  • Proven track record of leading teams and managing large-scale digital projects.
  • Proficiency in analytics tools (Google Analytics, SEMrush, etc.).
  • Demonstrated experience with WordPress, BigCommerce, or similar online shopping platforms.
  • Foundational knowledge of CSS and HTML, with the ability to make code adjustments as needed.


Preferred Skills:
  • Experience in the wellness or direct sales industry.
  • Familiarity with Adobe Design suite is preferred.
  • Creative problem solver with the ability to think strategically.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About LifeVantage Corporation

Learn More About LifeVantage Corporation
LifeVantage Corporation is a science-based network marketing company that develops and distributes nutraceutical dietary supplements and skin care products. The company's flagship product, Protandim, is a patented dietary supplement that activates the body's natural antioxidant and detoxification enzymes. LifeVantage also offers a line of skin care products under the TrueScience brand. The company's products are sold through a network of independent distributors in the United States, Japan, Hong Kong, Australia, Canada, Mexico, Thailand, the United Kingdom, and the Netherlands.
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Total value of jobs:
$2,151,772
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Total Jobs:
6
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Average Pay:
$107,588
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% Masters:
33%

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