Director, Demand Generation

Confidential Company  •  Boston, MA

Less than 5 years experience  •  Software

Posted on 10/17/17 by Risa Kahn
Confidential Company
Boston, MA
Less than 5 years experience
Posted on 10/17/17 Risa Kahn

Seeking an experienced Senior Manager, Demand Generation who is ready for next-step Strategic Director-role.


Own/Drive strategy for digital, traditional and “out of the box” Demand generation programs!! 


·       Define overall demand generation strategy, including funnel targets and budget.

·       Develop and implement high impact campaigns to generate interest and lead to high quality sales opportunities.

·       Define the overall event strategy, and implement all aspects of participation in major and local events.

·       Collaborate with product marketing and otherinternal stakeholders to build high quality campaign content.

·       Manage the marketing automation platform (Marketo) and associated tools, including integration with sales force automation platform (

·       Measure, analyze, and report on programs across a variety of metrics, including leads, opportunities, cost per lead, etc.


Your Skills/Experience:

·       3+ years of enterprise software demand generation experience.

·       Startup experience – and the ability to operate in fast-paced, dynamic environments

·       Experience across breadth of demand generation mix: inbound, digital, social, events, account based marketing, etc.

·       Highly creative – ability to think outside the box to find new ways to generate interest and excitement among our target prospects.

·       Strong analytical skills – ability to measure, analyze, understand and present data to measure program effectiveness and validate strategy and spend.

·       Very strong written and verbal communication skills.

·       CRM ( and marketing automation (Marketo) experience.

·       Willing to travel up to 20%.

·       Excellent interpersonal skills with the ability to interact with technical and non-technical staff, customers, and partners.

·       Bachelor’s degree in a marketing, business or similar foundation.


Reference # 8019

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