Director, Database Marketing & Campaign – QA, Marketing Operations

Spectrum Health   •  

Stamford, CT

Industry: Hospitals & Medical Centers

  •  

8 - 10 years

Posted 60 days ago

This job is no longer available.

Date posted 05/03/2019

Requisition Number: 240687BR

Location: United States - Connecticut - Stamford

Area of Interest: Direct Marketing, Marketing, Sales, Telecommunications

Position Type: Full Time

JOB SUMMARY

The Director, Database Marketing & Campaign – QA, Marketing Operations is responsible for designing, improving, and maintaining quality assurance of key marketing processes in a fast paced production environment. This person has to ensure quality marketing communications across many functions including List Process, Lead Generation, Direct Mail, Print Production,Email deployment, and Billing integration. This job entails implementing QA methodologies, writing complex queries, working across disparate data sets, streamlining process, and automating audits. This individual needs to be able to work in a live production environmentwith constant overlapping marketing campaigns and cannot slow down the pace ofoperations while assuring quality marketing communications. This person is also required towork with many marketing teams and will need to partner to create end to end quality execution across the separate teams.


Individuals working in a near perfect process with numerous controls will not be a good fit, as this person will have to work in an opposite environment where robust controls do not currently exist, speed to market is key, flexibility is required, and last minute changes occur. This person will need to work with multiple marketing teams and will need to see thebigger picture and understand our marketing strategy to enable all audits are accounted for.


This person needs to create sound audits from two directions, bottom up and top down. This person needs to understand that the last "look back" before a campaign launches and hits customers is the most important step to ensure overall counts are aligned with theexpected strategy. However, this person also needs to understand the individual steps that lead to final list selection, and make sure no errors occur in each of these steps.


Knowledge base may include: telecommunications marketing operations, exception basedauditing, data sampling, LEAN methodologies, SixSigma quality, Print Production, Proofing, billing systems, operational risk management.


Soft Skills: Clear communication is key. The ability to articulate root causes in a chaotic swirlof disparate data is critical. The ability to partner with many teams which have different functional silos and goals is also critical. A clear understanding of the ultimate marketing objective for our various campaigns is also key.


MAJOR DUTIES AND RESPONSIBILITIES

  • Quality Assurance for Marketing and List Operations
  • Provide QA support in a live marketing production environment
  • Oversee one individual SME and partner with a number of marketing departments

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

  • Ability to read, write, speak and understand English
  • Advanced SQL skills
  • Ability to understand and improve process.
  • Knowledge base should include auditing, data sampling
  • Ability to analyze and interpret data, including customer analysis/modeling for product use
  • Ability to identify analytical requirements for understanding shortfalls/excesses toappropriate marketing plans, campaigns, programs and initiatives
  • Knowledge of program testing, tracking, profiling, targeting, metrics and analysis
  • Professional expertise in 3rd party data providers and data enrichment strategies and techniques
  • Advanced understanding of database technologies and database structures
  • Understanding of ETL processes and the "pushing and pulling" of data across various environments
  • Outstanding written and oral communications skills with extensive experience providing keen insights and performing formal presentations to C-level executives and other senior management
  • Ability to communicate with all levels of management
  • Ability to make decisions and solve problems while working under pressure
  • Ability to manage multiple projects at one time and handle shifting priorities
  • Ability to supervise and motivate others
  • Ability to manage all phases of a large project from beginning to end with significant autonomy
  • Ability to use personal computer and software applications (i.e. word processing, spreadsheet, etc.) and strong working knowledge of key customer analysis tools and solutions

Education

  • Bachelor's degree in Marketing, Communications, Business, Management or related field; MBA or PhD preferred

Related Work Experience

  • 8+ years database experience
  • 5+ years QA experience in live production environment

PREFERRED QUALIFICATIONS (not required, but would be a plus)

  • Well versed in multi-channel marketing strategies, including email, direct mail, telemarketing, web site and customer service channels
  • Understanding of campaign delivery platforms
  • Knowledge and first-hand familiarity with direct mail and outbound telemarketing tactics
  • LEAN methodologies, SixSigma quality,
  • Database Marketing experience
  • Experience in telecommunications or cable marketing operations

WORKING CONDITIONS

  • Office environment
  • Minimal travel as needed

The Spectrum brands (including Spectrum Networks, Spectrum Enterprise and Spectrum Reach) are powered and innovated by Charter Communications. Charter Communications reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local laws.


240687BR