Director, Customer Strategy in Chicago, IL

GroupM

Chicago, IL 60601
7w ago
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specialty:

Marketing Research & Analysis

experience:

Not Specified

Job Description

Description

Position at Mindshare


ABOUT CUSTOMER STRATEGY, MINDSHARE'S INTEGRATED PERFORMANCE SPECIALISTS UNIT:

The Audience Strategist works alongside Mindshare's Planning and Activation teams to accelerate our clients' data-driven advantage to win the most valuable consumer moments more often. We work cross-functionally to ultimately construct media and content architectures to drive data driven marketing efforts in market. The Audience Strategist develops robust data informed adaptive programs, inclusive of advanced targeting tactics, micro segmentation, trigger-based decision rules, content architectures, and channels/tactics that best reach a high value audience. You will work in tandem with the Analytics and Activation teams to ensure clear, measurable KPIs are established and that the adaptive audience strategy is executed across all a

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Valid through: 2020-2-22

About GroupM

Total Jobs:
173
Total Experts:
7
Average Pay:
$122,097
Total value of jobs:
$21,245,000
% Masters:
29%
* Ladders Estimates