Direct oversight of a team of two, as well as influence an extended team of two-to-three international marketers
Successfully lead New Relic’s customer marketing strategy cross-functionally throughout the business
Spearhead a proactive pipeline approach to customer reference recruitment, matching the appropriate customers to the appropriate opportunities
Ensure and oversee the production of “win summaries” that educate sales teams in the details of key wins
Oversee the editorial process of case study creation, and alignment of those case studies to our value selling and solution selling models
Validate and uphold the content strategy built by the Content & Creative team with regards to the customer narrative
Working hand-in-hand with GTM operations and enablement, ensure the delivery of necessary technology and systems in support of the customer marketing program; including but not limited to a customer reference repository software or systems, any content management integrations, and social media tools.
Forecast a pipeline of customer references aligned to corporate strategy long in advance of earnings calls, customer conferences, internal presentations, product announcements and press opportunities, ensuring timely delivery of relevant customer narratives.
Maintain accountability for the enablement of sales, marketing and product teams in the use of customer narratives
Collaborate with sales and the account based marketing organization on customer planning, execution and ongoing program measurement and communication.
Control and oversee the responsible allocation of budget and agency resources
7-10 years previous marketing experience with at least one year of customer marketing leadership
2-4 years team leadership experience
3 years in-house experience, preferably in a SaaS, cloud, or high growth company environment
Excellent skill in team management, mentorship and human development
Exceptional organizational influence skills
Outstanding ability to empathize with customers, sales teams, executives and PR professionals both domestically and across international markets
Excellent skill in narrative storytelling and editing
Thorough understanding of the sales and customer success processes and organizations