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Director, CRM in Charlotte, NC



$200K - $250K*


Digital Marketing & Social Media


8 - 10 years

Job Description


The Director, Customer Relationship Management is the driver and champion of the CRM team. This position will be the strategic resource to guide the team and to drive revenue and engagement. This role will work cross-departmental to optimize customer lifecycle across all twelve verticals at LendingTree, including mortgage, insurance, credit cards, personal loans, students loans, deposits and more.


  • Lead the email marketing team by crafting a best-in-class email marketing program
  • Collaborate with internal and external partners in order to develop and cultivate relationships with key internal stakeholders.
  • Monitor user's engagement with LendingTree and build customer lifetime value by leveraging a deep understanding of users and email marketing.
  • Leverage data science and other segmentation strategies to optimize and improve customer engagement strategies.
  • Partner with
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Valid through: 2020-4-9

About LendingTree

LendingTree is an online lending exchange that connects consumers with multiple lenders, banks, and credit partners who compete for business. LendingTree is not a direct supplier of loans; it is instead a broker. Since being founded in 1998 LendingTree has facilitated more than 32 million loan requests[citation needed]. It is headquartered in Charlotte, North Carolina. LendingTree also provides financing tools, comparative loan searches and borrowing information. After graduating from Bucknell University, Doug Lebda went to work for PricewaterhouseCoopers in Pittsburgh as an auditor and consultant. When he decided to purchase his first home and obtain a mortgage, he found the process of visiting multiple banks and combing through mortgage offers frustrating, time consuming, and exhausting. Lebda realized that if the process was that difficult for someone with his financial acumen, then there must be a massive market of others with the same desire for a better way. With this idea, Doug founded CreditSource USA in 1996 with Jamey Bennett, whom he knew from Bucknell and had previous experience founding BookWire. The new company was later rebranded as LendingTree and by 1998, LendingTree launched nationally online with its headquarters based in Charlotte, NC.
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* Ladders Estimates