Job Description

The ideal candidate is a passionate storyteller, whip-smart copy editor, well versed in strong design, and seasoned leader who can effectively inspire and lead a copy and content team. You easily balance creative vision with performance metrics and business goals.

This role will report to the Head of Brand Strategy and be a leader on the creative and marketing team with a growing team of direct reports. This is a highly collaborative and cross-functional role where you’ll work closely with the founders, creative director, product development, and others on the marketing team.

You’ll love this role if: You are self-motivated and excited to help build a world-class wellness brand. You equally enjoy setting a strategy and rolling up your sleeves to write copy. You get energy from both iterating on copy and designs with creatives, and reviewing data and talking business strategy with non-creatives. You consider yourself to be a creative problem solver. You pride yourself on having impeccable taste. You are an insatiable consumer of content across platforms and are plugged into the latest trends in innovative storytelling and brand-to-consumer connection.

Key Responsibilities:

Own and drive the content strategy across brand messaging, marketing, and editorial
Own our brand voice and style guide to guide all copy and content initiatives
Develop strong, consistent brand narratives that educate, inspire, and create meaningful engagements with our customers
Help create strong creative briefs with a clear creative vision and strategy, and oversee the creation of all assets that involve content and copy across all channels and mediums
Oversee our editorial publication, the S Life mag, setting editorial strategy and priorities with our S Life editor
Partner closely with our creative director and photography team on all visuals, engaging on art direction and production as needed
Be an active individual contributor, writing and editing copy
Partner with the broader marketing team to ensure a cohesive brand experience across all consumer touchpoints
Play an active role in guiding the creative process from start to finish; help refine the process to reflect best practices and streamline workflows
Leverage and lead external agency relationships and freelance talent as needed
Manage and mentor a team of 4+ talented copywriters and content creators
Be a champion for great creative work and continually push the boundaries on what that means

Qualifications:

10+ years as a creative leader in such areas as creative strategy, content strategy, content creation and/or copywriting
Experience in food, consumer products, or beauty; D2C and mission-driven business environments strongly preferred
Experience overseeing copy and content direction for a wide range of channels and mediums, including email, social, print, web, paid media, out-of-home; static assets and video. Particular depth or specialization in digital assets and paid media preferred
Proven track record of applying an audience-focused, strategic approach to brand-building, defining strong brand narratives, and storytelling
A deep understanding of creative workflow, skill sets, synergies and interdependencies
Self-motivated and looking to take initiative to drive new ideas, take risks, and test-and-learn
Able to deftly navigate ambiguous situations, prioritize needs, identify roadblocks, and proactively find creative solutions
Passionate people-manager who can lead, inspire, and grow a team of creatives
Exceptionally organized with meticulous attention to detail
A ‘no job is too small’ mindset
Highly collaborative approach with exceptional written and verbal communication skills
Passion for health and wellness, in particular Sakara's mission of changing people's lives through the power of food as medicine

Valid through: 3/16/2021