Director Consumer Engagement

8 - 10 years experience  •  Market Research

Salary depends on experience
Posted on 11/22/17
8 - 10 years experience
Market Research
Salary depends on experience
Posted on 11/22/17

Position Summary:

This position is responsible for developing and executing marketing strategies to engage consumers across channels within North America that drive results and increase market share, sales and profitability within the North America affiliate.

Key Roles and Responsibilities:

  • Develop and execute effective consumer engagement marketing strategies that deliver results

  • Develop consumer engagement transaction driving strategies for programs and promotions across channel

  • Create and initiate programs to gain new guests and cultivate existing guests by engaging the consumer

  • Oversee consumer engagement activities within Aveda Pure Privilege, CRM/GRM, social and digital media, outreach events and mall marketing activities

  • Analyze and understand in detail the “why” behind the results and formulate action plans on how to accelerate, partner with senior leadership regarding strategic changes as necessary

  • Present and communicate consumer engagement initiatives to key stakeholders as needed

  • Responsible for effectively managing the NA Consumer Engagement budget by providing accurate estimates and cost savings solutions

  • Align with overall NA marketing strategies to ensure a consistent guest experience across all Aveda channels

Qualifications

Education:

Bachelor’s Degree

Experience:

8years progressive experience in Sales & Marketing

Other:

  • Demonstrated leadership experience in Marketing within a multi-channel environment

  • Exceptional leadership skills including strategic planning and an entrepreneurial business approach

  • An entrepreneurial spirit including the ability to make decisions as if the business were one’s own

  • Demonstrated ability to create and execute strategic marketing plans that drive sales results

  • Strong financial acumen including the ability to create, understand and analyze financialsalesreports

  • Exceptional verbal and written communication skills, including ability to write social media content and copy

  • Strong attention to detail including the ability to effectively proofread and edit copy

  • Strong presentation skills including the ability to present to large audiences

  • Ability to adapt quickly to meet the demands of the business

  • Must possess a valid driver’s license and proof of vehicle insurance

  • Ability to travel, lift up to 30 pounds on an occasional basis and transport own luggage while traveling

Job:Marketing

Job Number: 1712352

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