Director - Client Attraction, Regional Channels in Tempe, AZ

Edward Jones   •  

Tempe, AZ 85281

Industry: Finance & Insurance

  •  

15+ years

Posted 56 days ago

Position Requirements

Key Responsibilities

· Proactively develop the vision, direction and strategy for Marketing's hyper-personalized client attraction touch points and lead the area through communication of that vision, direction and strategy to associates as well as Marketing and firm leaders.

· Lead multiple areas with broad scope and impact on Marketing's channels, which will be focused on reaching investors in a personalized way at precise points in their decision journey.

· Lead and oversee multiple large, highly complex area or firm wide projects or initiatives focused on evolving capabilities of current channels and developing new ones.

· Proactively develop people, capabilities and processes as well as networks across the firm in anticipation of firm needs and client expectations.

· Provide broad Marketing expertise and knowledge of Marketing channels and touch points focused on client attraction strategy.

Position requirements internal/external

· Bachelor's Degree and preferred Advanced Degree or Certification in related field.

  • 15+ years of experience in related roles preferred. Significant leadership experience with increasing levels of responsibility.

· Demonstrated experience in building out a MarTech stack and developing holistic digital lead generation strategies, including email platforms ESPs, social media targeting/buying and other hyper personalized channels.

· Advanced to expert capabilities in developing strategies to optimize channels against KPIs.

· Expert ability to lead multiple projects/people at same time and manage complex matters or processes.

· Expert ability to deliver results and communicate with internal and external parties on many levels.

· Strong relationship building and influence skills, highly collaborative, strong strategic thinking and emotional intelligence/maturity and senior level executive presence.


Valid Through: 2019-11-12